What are the learnings for marketers from three video case studies on segmentation? Co-op director of group marketing Gill Barr, marketing professor Patrick Barwise and Marketing Week editor Ruth Mortimer discuss the essential lessons from ‘The Uses of Research’ video series devoted to segmentation, created by the exclusive partnership between Marketing Week and Quadrangle.
Southern Comfort is launching a marketing campaign to position the brand as a liqueur to be consumed in relaxed environments and away from a drink to be enjoyed in “high-tempo social” occasions in a bid to set itself apart from rivals.
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The US Presidential race is entering its last lap and in under two months’ time voters in the US will choose their president. The economy, debates and a host of as yet unknown variables will play their part in the outcome. A factor a little closer to home will also prove hugely significant: direct marketing.
Direct Line Group has overhauled the structure of its marketing team, bringing product development and marketing together in a bid to make its insurance offerings more customer focussed.
The Government is launching a fresh £3.2m drive to encourage people to be more open about discussing dementia in a bid to increase early diagnosis rates.
Ryanair has been rapped by the advertising watchdog for making misleading price claims in advertisements offering a promotional fare that did not include additional payment charges.
Pepsi has unveiled a TV campaign starring Michael Jackson to mark the 25th anniversary of the pop artist’s ‘Bad’ album. The perfect excuse then to look back at the five best Pepsi adverts starring the self-proclaimed King of Pop.
St John Ambulance has launched a TV ad campaign that aims to shock viewers with the message that first aid should be taken as seriously as cancer.
Royal Mail has appointed Jonathan Harman from Nectar-owner Aimia to run its recently launched marketing solutions service Market Reach.
Procter & Gamble has partnered with Google to launch a Gillette branded YouTube channel that it says “reinvents the way fans engage with football online”.
The US Postal Service is on its uppers. With a pension debt that dwarves that of our own Royal Mail’s, it has taken to introducing a series of some might say drastic measures designed to generate income.
John Lewis is launching a new TV ad today that, like its much lauded Christmas campaign, uses an emotional narrative to reinforce its ‘Never Knowingly Undersold’ strapline and customer commitment.
Britain’s 4G network was officially declared “open” this week to much fanfare by the newly rebranded Everything Everywhere, now known as EE. But rather than falling behind by not being allowed to launch their own 4G services until some time next year, the likes of O2, Vodafone and Three should see it as an opportunity to ride on the crest of a wave.
Brands such as Direct Line, Churchill and Green Flag are to be sold after owner Royal Bank of Scotland confirmed it was to float its insurance division.