Half of video ads on YouTube are now skippable
Around 50% of all video ads served on YouTube are now skippable, according to the video platform. Read full article here.
Around 50% of all video ads served on YouTube are now skippable, according to the video platform. Read full article here.
Npower has been fined £2m by energy regulator Ofgem for mishandling customer complaints.
The bmi brand could be scrapped once the completion of its sale to British Airways parent International Airline Group (IAG) is completed.
The FT Group says that its digital subscriptions increased by more than 30% to almost 250,000 in the first nine months of the year.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.