Instagram Stories: Snapchat imitation or a statement of intent?
Instagram is hoping to resonate more with millennials after launching the ‘Snapchat-esque’ Instagram Stories. But will it succeed with marketers?
Instagram is hoping to resonate more with millennials after launching the ‘Snapchat-esque’ Instagram Stories. But will it succeed with marketers?
Amy Cole talks about what it takes to be a visionary and what changes she expects from marketing in the next 10 years.
Following the news that Instagram’s user base has reached half a billion people, Marketing Week sat down with its director of market operations, Jim Squires, to discuss the milestone, what it means for brands and advertisers and what comes next for the social media platform.
Unilever CMO Keith Weed believes Snapchat has “come of age” and can be used for big brand campaigns, as he urges marketers to embrace new channels and take failure “on the chin”.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
Diageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
With 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
The ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.