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Havas hails digital offering for revenue growth
Seb JosephHavas unveiled a 5% increase in the three months to 30 September, driven by strong performances of agencies in the UK, as well as the US and Asia, which offset a decline in its home market of France.
Free samples still best way to win friends
Morag Cuddeford-JonesAs more brands incorporate social media into their experiential campaigns, a study seen by Marketing Week reveals the free sample is still highly valued.
Debenhams opens “Minority Report virtual store”
Rosie BakerDebenhams is launching an augmented reality app that allows shoppers to visit a “virtual pop up store” at famous landmarks around the UK.
Airbnb’s narrative and reinstating the CMO: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
‘A different way of building brands’: Diageo on using AI to get closer to ‘real consumers’
Grace GollaschDiageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
‘Led by the process’: One flooring brand on upending category conventions
Josh StephensonWith 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
Controversial Apple ad ranks low with consumers and industry alike, data suggests
Molly InnesThe ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.