Marketing Week has a total weekly audience reach of 131, 283 across online and print, according to its first PwC LLP independently assured certificate of measurement.
Publisher of the magazine, Centaur Media, is the first major B2B publisher to introduce a total audience measure across all its key markets. The methodology adds up total magazine readership, as opposed to circulation, to website visitor figures and strips out duping from “super users” who engage with the brand on both platforms.
The first Centaur brands using the new assurance metric are Marketing Week, The Lawyer, Money Marketing, Employee Benefits and Fund Strategy. The Financial Times, The Sun and The Times already use the PwC total reach measurement.
Centaur Media managing director of business publishing, Tim Potter, says: “We are interested in how people engage with us as a brand. The most important thing is the engagement that we need to increasingly show to our clients and all that is now visible on the assurance certificate.”
Future measurement intends to take in such audiences as event visitor numbers and iPad users. The PwC certificate replaces the previous ABC certificate of circulation. You can see Marketing Week’s new PwC certification here.