Ads paused, plans on hold: How the industry is paying tribute to Queen Elizabeth II
Molly InnesFollowing the death of Queen Elizabeth II, the industry is pausing plans and suspending advertising in tribute to the UK’s longest-serving monarch.
Following the death of Queen Elizabeth II, the industry is pausing plans and suspending advertising in tribute to the UK’s longest-serving monarch.
Rather than making “big public displays”, brands should look internally to consider how the loss of the monarch is affecting their staff.
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CMOs at B2B businesses have a longer tenure than their B2C counterparts, new research shows.
The latest All In Census of marketing and advertising professionals reveals signs of progress on creating an inclusive industry, but there are still issues that need to be addressed.
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At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the ramifications of Asos’s promotion obsession to best practice for SMEs, it’s been a busy week. Here is my take.
Share of search volume tackles organic search as a marketing channel and provides four valuable pieces of information to determine SEO strategies.
There was “limited” switching from Britvic’s brands to private label competitors, claimed CEO Simon Litherland, as the company offered consumers “great quality, choice and value”.
Tesla CEO Elon Musk has avoided traditional advertising campaigns in the past, but increased competition in the electric vehicles market may have forced his hand.
Those who spend more and buy your brand more often have unparalleled insight into what makes it special – and into what appeals to new customers too.
Marketing director Ross Farquhar detailed how Little Moons maintained spend in a challenging economic environment.
With fewer opportunities and a demand to be “commercially astute”, the hiring landscape for marketers is challenging, according to recruiters.
Consumer confidence has grown for the fourth month running, however the overall picture is still bleak.
Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2023. As well as flagging what we think marketers should be spending time and money on next year, this is also a commitment from us to focus on these topics.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
TV audiences are fragmenting as the number of streaming channels grows. Meanwhile, the recession makes it more important than ever for brands to understand viewing habits to maximise the effectiveness of their spend.
While it won’t come down to marketers alone, our industry does have a role to play in helping shift the focus from body positivity to body neutrality, which means forgetting ideals, letting go of so-called flaws and letting people just be.
While three measures have increased over the past month, consumer confidence is still deep in negative territory.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.