Channel 4 calls on Sochi 2014 athletes to be ‘proud on gay mountain’
Russell Parsons”Gay mountain, gay mountain. Be proud on gay mountain” a rotund Russian man in red underpants sings to an audience of gay men and women.
”Gay mountain, gay mountain. Be proud on gay mountain” a rotund Russian man in red underpants sings to an audience of gay men and women.
Channel 4 is putting “additional safeguards in place” to prevent alcohol ads appearing in the ad breaks of programmes likely to appeal to children after it was reprimanded on three accounts by the ad watchdog for breaking scheduling restrictions.
Channel 4 has scrapped its decade-old motoring site 4Car due to the “downbeat commercial market”.
Channel 4 is hoping the launch of its new iPhone and iPad app that will serve all its programmes and cater for the growing trend towards second screening will strengthen its viewer relationship strategy and mark it out from other broadcasters as an “innovator” in the eyes of advertisers.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Royal Mail Group made a £184m profit for the first half of the financial year, 4% up on the same period last year, despite a £73m drop in revenue.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
ITV has appointed Channel 4’s Steven Forde as the new director of marketing and experience for online and on-demand as it looks to drive up with engagement with ITV Player.
Mondelez has teamed up with Channel 4 celebrity chefs to launch its first TV campaign for Green & Black’s Organic, the largest ever investment for the premium chocolate brand as it looks to gain a wider following and boost sales by solidifying its position as a “foodie” brand.
Channel 4 has launched a new commercial growth fund to offer new brands a chance to exclusively advertise on its channels, as it looks to become a marketing ‘Dragon’s Den’ for start-ups.
Graduating and starting work shouldn’t be the end of your marketing training, especially with new technologies, practices and skills gaps arising all the time, but young marketers must take advantage of learning opportunities and make some for themselves.
Marketing Week and Experian have identified four types of Rugby World Cup fan, revealing the interests most likely to be shared by consumers buying tickets and engaging with the England 2015 tournament.
Luke Johnson, the outgoing chairman of Channel 4 is to have a say in the broadcaster’s hunt for its next chief executive.
The London Organising Committee of the Olympic Games and Paralympic Games has awarded the UK broadcast rights for the Paralympics to Channel 4.
More than three in four (76 per cent) new FMCG product launches fail in their first year, according to an analysis by Nielsen, but researchers there have identified four principles common to the few brands deemed “breakthrough innovation successes”.
After almost four years writing about the UK digital marketing sector for Marketing Week, I’m off to pastures new. Here’s what I’ve learnt along the way.
Channel 4 is replacing its 4oD on demand service with a new digital home for all the broadcaster’s content – both live and catch-up – dubbed All 4, which will open up more online advertising opportunities for brands.
Channel 4 is set to ambush one of ITV’s biggest nights of the year, The X Factor final, by launching an ad that features a Latvian singer with a prosthetic leg that it says presents an alternative view to the mainstream pop star ideal.
Channel 4 is to let advertisers use programmatic technology to purchase ad space as part of a wider bid to guarantee impressions against specific audiences rather than traditional ratings.