KFC UK sales fall as inflation crisis bites
Niamh CarrollPizza Hut and KFC owner Yum! Brands says it is feeling the impact of inflation more in the UK than in other European markets, with both brands seeing a decline in sales.
Pizza Hut and KFC owner Yum! Brands says it is feeling the impact of inflation more in the UK than in other European markets, with both brands seeing a decline in sales.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
M&S has highlighted its brand and product proposition, personalisation and data, and modernising its store estate and supply chain as key focus areas for the next two years.
Addressing marketing’s lack of socio-economic diversity could be the key to creating a more inclusive industry in general. However, making a difference starts with taking practical steps.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As brands increase influencer marketing spend, it is vital to be able to accurately quantify the return on that investment.
As inflation reaches a 40-year high, driven by soaring food and energy bills, consumer confidence plunges.
Here are the insights you can implement now to help your ecommerce strategy grow, and understand some of the opportunities and benefits the holidays can bring.
Aldi has been on a journey since entering the UK market 30 years ago, with its relentless focus on keeping prices down, commitment to British produce and a carrot called Kevin helping to propel the challenger to the top of consumers’ minds.
Attracting 15.8 million new viewers in 2022 alone, interest in women’s sport has been turbocharged by the Lionesses’ historic Euros victory.
Driving awareness and salience of the Taste the Difference brand has been a core mission of Sainsbury’s throughout the year, head of campaigns Laura Boothby says.
While the cost of living crisis is putting pressure on customers, Christmas is still top priority, according to CEO Stuart Machin.
From unseating Morrisons to become a ‘big four’ supermarket to claiming its place in BrandZ’s Top 100, Marketing Week’s Brand of the Year has had a year to remember.
Linking damage to Scotland’s natural beauty with flushing wipes down the toilet, Scottish Water not only changed consumer behaviour, but is on track to save £1.4m in 2022.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
There is a perfect pricing case study in the way the new Twitter CEO, Elon Musk, communicated his proposed fee for a ‘blue tick’ on the platform – just do the exact opposite of what he did.
What is it, why are you stuck on it, how are you going to get off it?
Lidl GB’s marketing director Claire Farrant says the Lidl Bear “stands apart” from other Christmas characters because of its “hilarious, deadpan expression”.
After a last minute overhaul of its initial creative concept in May amid the cost of living crisis, M&S is focusing on the power of community in this year’s Christmas ad.
M&S Food has a “busy summer” of marketing ahead of it, says marketing director Sharry Cramond, as the grocer doubles down on delivering healthy food at low prices.