EE steals march but 4G nearer for all
Russell ParsonsEE has announced it will launch its 4G mobile service on 30 October, at least six months before rivals.
EE has announced it will launch its 4G mobile service on 30 October, at least six months before rivals.
The top 100 global brands shows Apple increasing its lead and the top brands getting younger, while businesses that have a purpose beyond profit – and women on the board – thrive.
McDonald’s says a “strong” performance in the UK and Europe helped boost global profit by 9% last year.
The mobile internet has arrived There will be more people using the internet on mobile phones than on desktops within five years [1]. This would have seemed incredible only a short time ago but many industry stats now confirm Google’s view that the age of mobile internet has very much arrived. Every week, 71 million […]
Amazon has bought the UK’s largest online bookseller, The Book Depository, for an undisclosed sum.
Unsurprisingly, Phones 4 U’s spooky dead girl ads were the most complained about ads from last year, according to the Advertising Standards Authority, closely followed by Littlewoods’ ad, which accidentally nearly ruined Christmas for many by showing up Santa as a fraud.
British Gas has announced an energy bill price hike for customers, which is likely to spark a slew of price-led marketing campaigns from competitors before they too raise their own charges.
Click here to read the cover story: Made to measure up to professional standards Click here to read a Q+A with Eileen Gittins, founder and chief executive of Blurb Millions of people dream of becoming the next JK Rowling, but very few achieve it. That could change, however, because self-publishing on an individual scale is […]
Advertisers are constantly trying to push the boundaries between style, shock and just being out right offensive. Tackling everything from God to a naked Sophie Dahl, Marketing Week takes a look at the ten most complained about ads of all time.
Today (6 October) Apple lost the inspiration and leader behind many of its iconic products and marketing campaigns, Steve Jobs, who died aged 56 after a long battle with cancer. By way of a celebration of Steve Jobs’ life at Apple, Marketing Week looks back on the company’s TV advertising landmarks. Apple’s first ever ad […]
Made to measure up to professional standards: brands from an ever-wider variety of sectors are buying into the self-service trend by giving customers the opportunity to create high-quality personalised products or services.
Starbucks is introducing a range of bread-free lunch options as part of a greater focus on food as it looks to become more than just a coffee house.
Apple has cemented its position as the world’s most valuable brand, while the recently floated Facebook is one of the fastest growing, according to Millward Brown’s annual BrandZ report.
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
Manchester United has been named the world’s most valuable football brand for the second successive year, while city rivals and Barclays Premier League champions Manchester City have broken into the top ten leading teams for the first time, according to a study.
Consumers fear that a rise in VAT and national insurance in today’s budget will have a big impact on household finances, according to research by Asda.
This year’s list of the top 100 brands for customer experience, shown exclusively to Marketing Week by Nunwood, highlights the rise of smart consumer and smart retailer. Great customer service is the ultimate brand experience. Consumers on the receiving end of a positive retail experience may spend more than they intend, come back for more […]
The kidswear market is booming and specialist retailers are setting up premium online offerings to rival Tesco and Asda.
BlackBerry is now the UK’s biggest smartphone vendor as the youth market spurred its growth over the busy Christmas period, with over 500,000 handsets sold in December alone. RIM UK managing director Stephen Bates explains the reasons for its success. Canadian company Research in Motion (RIM), which develops BlackBerry phones, now has more than 28% […]
Costa Coffee, the Marketing Week Engage Awards Brand of the Year 2011, gives Ruth Mortimer exclusive behind-the-scenes access to how research fuels its rapidly expanding global operation.