News Corp sets foot on the road to recovery
Lara O'ReillyAnalysis: News Corp kickstarted a multi-pronged communications strategy today (15 July) to disinfect its “toxic” corporate reputation, and that of its brands, in a bid to convince advertisers and readers that it is still safe to be associated with its media properties. REBEKAH BROOKS The media giant lit the fuse of its clear-up operation by […]