Alzheimer’s Research UK shows a world where Santa has ‘forgotten’ about Christmas
Rachel GeeThe charity is launching its first Christmas TV campaign with the aim of helping people better understand what dementia is.
The charity is launching its first Christmas TV campaign with the aim of helping people better understand what dementia is.
Airbnb is looking to start owning more of its users’ “end-to-end travel experience” by placing a bigger focus on its hosts and organising activities.
In the next of Marketing Week’s shoestring marketing series, Médecins Sans Frontières explains how it took its experience of war zones to festival fields with a low-cost, high impact campaign.
From artificial intelligence going mainstream to brands being urged to take their philanthropic efforts more seriously, Marketing Week takes a look at some of the key talking points from Dreamforce 2016.
Barnardo’s is looking to become a charity fit for the future and adapt to “a changing society”, as it launches a new 10-year company strategy and ups its digital marketing efforts.
The ‘Sprintathon’ event, which aims to break the record for the world’s fastest marathon while raising money for Channel 4 and Cancer Research UK’s Stand Up To Cancer initiative, will see 422 runners perform consecutive 100-metre sprints.
Over the last four years Missing People has shifted its marketing spend from print to programmatic in a move the charity says has enabled it to “save lives”.
This year marks the first time a non-retail tie-up has topped C&E Advisory’s most admired corporate-NGO partnerships barometer.
Corporate-NGO partnerships are evolving. No longer are they simply a reputation building or fund raising exercise. It’s now about sparking innovation and spurring on societal and environmental missions through the sharing of contacts and knowledge.
Macmillan Cancer Support is prepping a radical brand overhaul, as it looks to introduce more people to the brand amid increasing cancer rates.
From Malibu’s new connected bottle to ad agency changes for Sainsbury’s and M&S, it has been a busy week in the world of marketing. Here are five of this week’s biggest stories.
Macmillan Cancer Support is looking to change its marketing strategy and overhaul the brand, as it aims to be more inclusive and show “the breadth of the services” it provides.
From Domino’s Facebook chat bot to the Government’s childhood obesity strategy and what marketers think of engagement, here’s the five big stories in marketing from the past week.
Charity Missing People helps to find more than 2,000 vulnerable children and adults each year. Ross Miller, director of fundraising and communications, shares his insights on programmatic out-of-home advertising and reveals Pokémon Go could be the next tool in the search for those who go missing.
NHS Blood and Transplant’s “most successful campaign ever” is back and this time it is going on TV and into international markets, aiming to reach one billion people across 21 countries.