Tesco has revealed a cross-platform film service following its acquisition of movie streaming service Blinkbox. Read full article here.
Dr Who, Lady Gaga, JLS and Justin Bieber have all been the subject of parties put on by new business Come Round, set up by former EMI lawyer Giles Harris.
As of today, government data on anything from roadworks to weather forecasts is to be made available for commercial use by third parties. The results of this scheme could show the way forward for the digital economy. Chancellor George Osborne announced in his autumn statement earlier today that the government will establish a new Open […]
Quorn is to overhaul its packaging and shift more of its £7m marketing budget to digital, one of a raft of new marketing initiatives planned to achieve its stated aim of becoming one of the UK’s top 10 grocery brands over the next ten years.
Every Friday afternoon, I look at the key stories of the week, offering my thoughts on what they mean for you and the industry. This week, it is all about brand strategy – from Tesco’s master brand approach to OS’s aim to boost mental availability. Here is my take.
From Mars’s rebranding of Uncle Ben’s to a shift in marketing for Confused.com and the rise of DTC brands, catch up on the most important marketing news from the week.
Marketing Week reveals the top 10 marketers in consumer goods, technology and luxury, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.
Marketing and creative teams shouldn’t be ‘task takers’, but strategic business partners. Here’s how brands can optimise their effectiveness.