Tesco has revealed a cross-platform film service following its acquisition of movie streaming service Blinkbox. Read full article here.
Dr Who, Lady Gaga, JLS and Justin Bieber have all been the subject of parties put on by new business Come Round, set up by former EMI lawyer Giles Harris.
As of today, government data on anything from roadworks to weather forecasts is to be made available for commercial use by third parties. The results of this scheme could show the way forward for the digital economy. Chancellor George Osborne announced in his autumn statement earlier today that the government will establish a new Open […]
Quorn is to overhaul its packaging and shift more of its £7m marketing budget to digital, one of a raft of new marketing initiatives planned to achieve its stated aim of becoming one of the UK’s top 10 grocery brands over the next ten years.
General Mills, owner of Häagen-Dazs, Old El Paso and Yoplait, is increasing investment in digital and data and it steps up efforts to go direct-to-consumer.
Those questioning the updates to Heinz’s slogan and the British Rail logo miss the salience the brands will gain – but there are rules for playing with brand codes effectively.
The advertising watchdog is taking a stronger position against brands that make misleading claims about their environmental impact and has promised to “go further” to tackle the issue.
Feeling nervous is a good thing as it means marketers are striving to do their best work, while still having the confidence of their convictions, says Marks & Spencer Food marketing director Sharry Cramond.