Tesco drives online/physical movie service following Blinkbox acquisition
Tesco has revealed a cross-platform film service following its acquisition of movie streaming service Blinkbox. Read full article here.
Tesco has revealed a cross-platform film service following its acquisition of movie streaming service Blinkbox. Read full article here.
Dr Who, Lady Gaga, JLS and Justin Bieber have all been the subject of parties put on by new business Come Round, set up by former EMI lawyer Giles Harris.
As of today, government data on anything from roadworks to weather forecasts is to be made available for commercial use by third parties. The results of this scheme could show the way forward for the digital economy. Chancellor George Osborne announced in his autumn statement earlier today that the government will establish a new Open […]
Quorn is to overhaul its packaging and shift more of its £7m marketing budget to digital, one of a raft of new marketing initiatives planned to achieve its stated aim of becoming one of the UK’s top 10 grocery brands over the next ten years.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.