As a result of the recent the VAT increase and the possibility of a double-dip recession, I agree with Richard Madden that there seems to be a revolution in consumer behaviour for 2011 (MW 6 January). As public anxiety towards spending increases, consumers are becoming more clued up to the benefits of pre-purchase research, more […]
With pay rates hitting a five-year low, women earning less than their male counterparts and recruitment of marketers slipping down the priority list (MW last week), marketers need to increase the skill levels to ensure resilience in what is still a turbulent employment market. While continuing professional development (CPD) will certainly go a long way, […]
Mark Ritson was bold to play devil’s advocate on the value of Facebook (MW last week) but has possibly misunderstood what it has become. It has long ceased to be ’cool’, making the rare leap to become part of the everyday lives of the masses. A look at one of the (400 million) average user’s […]
Brands are being drafted in like superheroes as part of the coalition government’s Big Society agenda to develop more partnerships with business, but will it work? By Lou Cooper
Barclays Group chief executive Bob Diamond faced a tough gig last week when he spent the morning being grilled by the House of Commons Treasury Committee as part of its investigation into competition and choice in the banking sector. If you add his bonus and basic salary, Diamond earns about £10m a year – or […]
Back in the late 1990s, people talked a lot about ’internet time’. The idea was that, just as one dog year is supposedly equivalent to seven human years, time passed more quickly in the online world. Like the dotcom boom’s ubiquitous put-down about people ’not getting it’, internet time was at least partly self-aggrandisement on […]
The unprecedented surge in innovation in advertising technology over the past few months is simply exhilarating.
Market research specialists from big brands talk about what will be important this year, how they measure customer opinion and the growing use of social media. By Michael Barnett
Latitude generates a 61% increase in downloads for Fitness First in 6 months through innovative digital marketing.
More and more brands are using attribution modelling to find out the true value of every stage of a customer’s purchase journey. But as the picture gets clearer, new challenges are emerging – such as how to split the money fairly.
In the latest of our in-depth looks at companies’ digital strategies, WWF-UK’s head of online, Adrian Cockle, tells Nicola Smith how its integration of online and offline work is reaping rewards in every part of the organisation.
With the right promotions, smartphones and location-based social networks can drive customers into bricks-and-mortar businesses, writes Maeve Hosea
The use of information about individuals’ online behaviour is being used to inform the way digital ads are targeted in a way that far outclasses the use of broad social categories.
Social gaming has caught the eye of marketers, who realise it can tap into a demographic that is out of reach when targeting traditional online gaming audiences.
Thanks to ad exchanges, online display advertising is becoming increasingly efficient and accountable. Gina Lovett finds out how the online auction model is transforming the sector