HTC expected to launch first Facebook phone
Lara O'ReillySmartphone manufacturer HTC looks set to be the first to launch branded Facebook phones.
Month: January 2011
Yahoo confirms job cuts amid declining revenues
Ronan ShieldsYahoo has confirmed a 1% cut in its global workforce after revealing a 4% dip in revenues over the last three months of 2010.
Toyota faces further recalls
Rosie BakerToyota has recalled a further 1.7 million vehicles worldwide following safety fears over leaking fuel systems.
BlackBerry’s accidental youth phenomenon could become a strategic web changer
MaryLou CostaRecent surveys spell out the depth of the BlackBerry Messenger (BBM) fad amongst teens, but what will it take for parent company RIM to join the dots and take the mobile-social web to yet another level? In the US this week, BlackBerry has announced a new mobile payment app for use in Starbucks outlets, managed […]
Matt Brittin Q&A: The changing web
Marketing WeekClick here to read the cover feature relating to this ’Search giant shapes the future for digital Britain’ Marketing Week (MW): With ’social’ becoming more dominant in the way we use the internet, even when we’re searching for the product or service we want, do you feel Google needs a social network offering that works […]
Apple could include payment tech in iPad and iPhone
Russell ParsonsApple could include payment technology in the next version of iPad and iPhone that would allow customers to purchase items by swiping the devices across an electronic reader.
Founders fundamental to brand fortunes
Mark RitsonThree big brands made headlines last week. One lost a leader, another gained one and the third is hopefully about to realise it needs to bring one back. Despite these contrasts, all three stories serve to illustrate one of the great lost messages of branding – the power of founders. First to Cupertino in California, […]
Sony Ericsson looks to regain innovation tag
Lara O'ReillySony Ericsson is hoping that a series of new products backed by its biggest marketing push to date will help boost brand perception after admitting that its image as an innovator has “dissipated”.
Npower pushes “easy-to-understand” bills
Lara O'ReillyNpower is introducing “easy-to-understand” bills in a bid to differentiate itself in the fiercely competitive energy market.
OAA relaunches as Outdoor Media Centre
Rosie BakerThe Outdoor Advertising Association has relaunched under the new name Outdoor Media Centre in a bid to modernise its operations and perceptions of outdoor media.
Case study: Iceland
Josie AllchinClick here to read the cover feature: Is your price strategy broken?Click here to read case studies on Ocado and Robert Dyas The UK’s supermarkets demonstrate a preoccupation with price that is unrivalled by any other retail sector. Given this, OC&C’s research into the price-sensitivity of shoppers holds some hidden shocks. Consumers claim not to […]
Search giant shapes the future for digital Britain
Mark ChouekeClick here to read a Q&A with Matt Brittin on the changing web As the pace of digital development gets ever faster, Google’s UK chief explains how he is at the centre of shaping your online future. Earlier this month entrepreneur and former Channel 4 chairman Luke Johnson attacked Google for being a bad corporate […]
Media plurality is the casualty of politics
Mark ChouekeThe question of media plurality has become something of a sideshow with regard to News Corporation’s bid to take over the 61% of BSkyB it does not already own. Predictably, and somewhat depressingly, the focus has landed on the lack of transparency, the shortcomings and accusations of conflicted interest surrounding the personalities involved. News Corp, […]
Social media marketing’s shot in arm
Marketing WeekThe launch of Asos.com’s fully-transactional Facebook shop, allowing people to buy from within the social network (MarketingWeek.co.uk, 18 January), is a huge vote of confidence for social media marketing. And with more people happy to carry out online transactions via social platforms, affiliate marketing will inevitably begin to reach out to this channel too. We […]