LoveFilm to stream Disney films
Jessica DaviesLoveFilm has partnered with The Walt Disney Company to stream films including Tron: Legacy, Armageddon and Dead Poets Society for the first time.
Month: April 2011
How predictive analytics can increase revenue
Staff ReporterRegister for Marketing Week’s live webinar with HP and find out how predictive analytics can impact your bottom line. How do you ensure your campaigns and marketing activity are not wasted on the wrong audience? How good are you at turning customer insight into profit? Find out how predictive analytics can optimise every part of […]
Tesco CEO says UK business “can do better”
Rosie BakerTesco says it must improve its marketing to drive growth in the UK after reporting falling sales in the final quarter of the year.
Apple sues Samsung for “copying” iPad and iPhone design
Lara O'ReillyApple has sued rival Samsung, claiming the latter copied the design of the iPad and iPhone for its range of Galaxy smartphones and tablets.
Audi launches UK’s first internet TV campaign
Jessica DaviesAudi has launched the UK’s first web-connected TV campaign to promote its A7 Sportback range.
Britney Spears turns to Flowd to push single
Ronan ShieldsBritney Spears will use a mobile couponing service as part of the campaign to promote her latest single and album.
Ecuador targets UK with tourism spend
Branwell JohnsonThe Ecuador Tourist Board is preparing a £10m global campaign to battle against Brazil and Peru for wealthier tourists.
Superdrug to include recommendations on shelf
Rosie BakerSuperdrug plans to use online customer product reviews in its stores in a bid to boost sales by giving consumers more confidence in the products they buy.
Asos could be forced to rebrand in Germany
Rosie BakerAsos.com has rebuffed claims that there is confusion in Germany over similarities between its brand and German retailer Ansons.
Android dominates iPhone in Europe
Lara O'ReillyGoogle mobile operating system (OS) Android has continued to steal share from Apple and Nokia’s platforms to bolster its position as the leading smartphone OS in the UK.
New data collaboration is a game changer for DM
Russell ParsonsConsumer minister Ed Davey has a dream: “A shift away from a world in which certain businesses control the information they hold about consumers, towards one in which individuals, acting alone or in groups, can use their data or views about an organisation for their own or mutual benefit”. Not quite as lofty an ambition […]
Magners man has a beard of bees
Kamalpreet BadashaMagners is launching a TV ad featuring a beard of bees and a strong-man to push new variant Golden Draught as part of its ’There’s Method in the Magners’ campaign. The TV spots created by The Red Brick Road launch today (April 16) and are designed to show the unusual lengths Magners’ employees go to […]
Philips hives off struggling TV division
Lara O'ReillyPhilips is to hive off its loss-making TV arm into a joint venture with Hong Kong technology manufacturer TPV.
Google axes Videos
Jessica DaviesGoogle is to close YouTube’s predecessor Google Videos.
Asda’s Bendel to head up online push
Rosie BakerAsda has handed global chief marketing officer Rick Bendel additional responsibility for growing its online business.