As the profile of soon-to-be royal Kate Middleton escalates, there will be some choice opportunities for the brands that edge their way into this inner circle. The battle for brands to link themselves to the royal wedding, however tenuously, has been waging ever since Kate and William put us all out of our misery and […]
Bulldog, the men’s natural grooming brand, is planning its biggest marketing push to date to support the launch of its Facebook commerce site.
Engage Mutual Assurance is ending its title sponsorship of rugby league’s Super League after seven years.
The last time I wrote about the Marketing Week Engage Awards in this column I got into trouble with a reader named Jim. Jim responded to the online version of that column back in November when we launched the 2011 Awards, telling me that I should be ashamed of myself. He felt it was an […]
A government initiative to make available to the public all the customer data held by companies sounds good in theory. This week, the NHS contacted me by email to offer me help quitting smoking, even though I’ve never started. And not so long ago, a clothing catalogue dropped through my door offering me more great […]
The criticism of social media by Mark Ritson (MW last week) was right on the button, particularly with reference to its ability to convince consumers to buy into the brand. The evidence is there to see as he points out. Having become an expert over the years at signing cheques for various advertising agencies, without […]
In your article ’Consumers use smart phones to make tills ring’ (MW last week) it was highlighted that, while online sales using mobile phones are rising, m-commerce has yet to fully challenge other sales channels. However, that is about to change. Over the next 12 to 18 months the mobile phone is going to undergo […]
In your article ’Hitting the road builds positive relationships’ (MW last week), Claire Holliday of Sanex UK advises that for brands carrying out experiential marketing “…the first step is to work with an agency that values measurement of activity and is experienced in helping brands to create key assumptions around the activity, which can be […]
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Mars is launching a new powdered milkshake to compete with Nestlé’s category leading-brand Nesquik.
Yorkshire Bank is parting company with long-standing marketer Dean Cutbill and is appointing a board member of parent group National Australia Bank (NAB) to handle marketing.
Mail Online has become largest global online newspaper after The New York Times, according to Comscore’s latest newspaper figures.
Water brand Evian is launching a new stop-motion ad based on children’s flipbooks, showing people wearing T-shirts printed with babies in different poses. The global ad push, created by BETC Euro RSCG, aims to build on the massive success of its ’roller babies’ ad. In the stop-motion footage, men and women are seen wearing a […]
Facebook has launched a new community website to encourage marketers to share their campaigns and boost advertising on the social network.