Cadbury Bliss in race row
Rosie BakerCadbury could face legal action following claims from supermodel Naomi Campbell that its latest ad campaign is racist.
Month: May 2011
Coca-Cola “most recognised” 2012 Olympic sponsor
Lara O'ReillyCoca-Cola is the most recognised official partner of the London 2012 Olympic and Paralympic Games in terms of consumer brand awareness.
Condé Nast appoints digital director
Lara O'ReillyCondé Nast is restructuring its UK digital arm following the retirement of the division’s country manager Emanuela Pignataro.
MasterCard names top UK marketer
Russell ParsonsMasterCard has drafted in former LG marketing chief Paul Trueman to lead its UK and Ireland marketing team.
Diet Coke launches Yahoo! fashion channel
Lara O'ReillyDiet Coke has launched its first ever digital fashion channel, in partnership with Yahoo!, as part of the drink’s “love it light” campaign.
Madness slow the pace for Kronenbourg ad
Russell Parsonshttps://www.youtube.com/watch?v=WJdn9jrQ_dA Eighties pop band Madness are the latest musicians to appear in beer brand Kronenbourg 1664’s “slow the pace” marketing campaign. The band will be seen performing a slowed-down version of their 1980 hit “Baggy Trousers”. The ad was created by BBH. The “slow the pace” campaign pushes the beer as a drink to be […]
Sponsors worried about “distressing” FIFA allegations
Russell ParsonsFootball’s biggest sponsors have warned that the sport’s governing body must take swift action to deal with the controversy over alleged corruption or risk damaging the reputation of the game.
Tesco looks to new brands
Rosie BakerTesco plans to extend its range of owned product brands such as its F&F and Technika brands, and will introduce more food and non-food brands in the next few months.
Sainsbury’s to double click and collect service
Rosie BakerSainsbury’s plans to double the size of its multichannel click and collect service in a bid to boost its non-food and online business.
Adidas eyes UK top spot
Rosie BakerAdidas plans to use its London 2012 Olympic Games sponsorship to overtake Nike and become the leading sportswear brand in the UK.
Twitter to launch photo sharing tool
Lara O'ReillyTwitter is set to launch its own photo sharing service in a bid to compete with third party sites Twitpic, Flickr and Yfrog.
Tizer owner launches energy drink for women
Lara O'ReillyAG Barr, the owner of Irn Bru and Tizer, is launching what it claims to be the first energy drink targeted specifically at women.
SeeSaw closes
Lara O'ReillyOnline TV service SeeSaw is to close after just 16 months after failing to find a buyer to support it.
Picture this: Marketing Academy graduates meet the new intake
Branwell JohnsonInspirational mentors met their new intake of ’scholars’ at the first graduation party for the departing cohort of The Marketing Academy. The Marketing Academy is the coaching and mentoring scheme set up by the Marketing Hall of Legends. Top flight marketers, coaches and agency chief all devote time to helping develop the talents of potential […]
Let’s change the record on mobile music services
Lara O'ReillyI had the pleasure of sitting on the judging panel for an awards for mobile content and commerce earlier this week, selecting the shortlist for the best mobile music services the globe has to offer. But while some of the entries were inspired, innovative and now on my smartphone, far too many had simply missed […]