Learn more about Stockwell’s 18-month plan to drive the success of the One brand in our Q&A, click here Consumers don’t want heavy emotion and imagery that comes with traditional charity, says Stockwell, read more here One’s products are aimed at fashionable ethically-minded consumer who don’t boast about how much they’ve donated to charity, find […]
The story of how Edward Stobart grew his father’s haulage business is a perfect demonstration of how to develop a brand. Two events in the past month – one tragic, the other rather more welcome – prompted me to think again about the nature of innovation. The first event was the death, at the age […]
When Ashley Stockwell – the subject of Marketing Week’s cover story this week – was at Virgin Media, he told me that it was getting to the point where none of the broadband providers could promise perfect, uninterrupted, faultless and fast broadband all the time. He reckoned the battle in that sector over the next […]
With online shopping now an integral part of any brand’s business, the experience your website offers is as important as your next ad campaign.
WHAT YOU SAID
Jenny Ashmore, global marketing capability officer at Mars is responsible for Mars food, chocolate and petcare brands including Dolmio, Whiskas and Snickers, as well as subsidiary business Wrigley, which owns the Skittles and Juicy Fruit brands. Here, she talks about the local and global strategy for the Mars business and her passion for media as […]
Cadbury is diversifying into beauty products by launching a range of Dairy Milk branded pampering products.
Vodafone has launched a scheme that lets London travellers pay for taxi fares through their phones.
Heineken UK is to launch a premium variant of its Bulmers cider drink as part of an overhaul of the entire range.
Morrisons is extending its opening hours in a bid to match its rivals’ longer opening times.
Procter & Gamble has appointed Ilonka Laviz, the former marketing director for its Always brand, as its top global digital marketer.
Carnival UK has created a new marketing director role for Princess Cruises to manage the brand’s steep growth.