In an era where penny pinching has become the norm, the brands that cater to our new way of living will stay with us. People are feeling good at the moment, and it’s easy to see why. Just this weekend, as someone cleverly summed up on Twitter, a girl married a prince and became a […]
Rosie Baker is Marketing Week’s specialist on sustainability and retail.
Rupert Murdoch’s News Corporation has confirmed its interest in taking over Formula One (F1) racing.
Find out how Ashley Stockwell the Virgin Group powerhouse of 20 years plans to build a new brand from scratch in his new role at Global Ethics, here Consumers don’t want heavy emotion and imagery that comes with traditional charity, says Stockwell, read more here One’s products are aimed at fashionable ethically-minded consumer who don’t […]
Find out how Ashley Stockwell the Virgin Group powerhouse of 20 years plans to build a new brand from scratch in his new role at Global Ethics, here Learn more about Stockwell’s 18-month plan to drive the success of the One brand in our Q&A, click here One’s products are aimed at fashionable ethically-minded consumer […]
Find out how Ashley Stockwell the Virgin Group powerhouse of 20 years plans to build a new brand from scratch in his new role at Global Ethics, here Learn more about Stockwell’s 18-month plan to drive the success of the One brand in our Q&A, click here Consumers don’t want heavy emotion and imagery that […]
BlackBerry maker RIM has chosen Bing over Google in the second high-profile mobile alliance struck by Microsoft this year.
Sainsbury’s is launching a £10m advertising campaign to push a new menu promotion that claims it can help shoppers feed their families for £50 a week.
Ford will introduce in-car WiFi in its Ford Focus models from next year.
Fox’s Biscuits wants to establish the Ambers range as its flagship brand by launching what it claims is its biggest marketing campaign to date to push the “everyday indulgence” biscuits.
Mobile phone manufacturer HTC is beefing up its European marketing department in preparation for a major push that aims to broaden the brand’s appeal to “everyday” consumers.
The Football League is launching a major push to boost its number of official partners as it looks to fill the £23m hole left by its latest television deal.
News International has revealed its Times and Sunday Times iPad figures for the first time, claiming that the data proves there is a “valuable market” for newspaper tablet apps.
Samsung has signed up David Beckham as its London 2012 Olympics global brand ambassador.
O2’s fantasy television spot featuring a demon-like woman has been cleared of frightening children by the advertising watchdog.