Outdoor ads can engage, says YouGov research
Branwell JohnsonThe public find outdoor advertising can be “clever, humorous and entertaining”, according to a YouGov poll.
Month: June 2011
Don’t let your customers fade from view
MaryLou CostaLatest figures indicate that people are becoming less inclined to hand over their personal details in return for benefits such as discounts and samples, challenging marketers to step up their powers of persuasion.
The man on a quest to spread Merlin’s magic
Ruth MortimerGet an insider’s view of Merlin’s structure here Discover Varney’s six point growth driver plan here Varney says: “The most efficient channel for us is publicity”, read why here See APR chair and CEO of the Public Relations Society of America Rosanna Fiske’s response to this feature here Nick Varney reveals how his theme park […]
Do you want to advertise how much data you hold?
Michael NutleyMarketers are finding that their internet ads providea more detailed customer analysis than even media buying agencies hold. About seven years ago, the head of digital at one of the major record labels said something that has stuck with me ever since. It was around the time that the music industry was really starting to […]
Ladbrokes overhauls structure to become customer-centric
Russell ParsonsLadbrokes is to overhaul the way its business is set up in a bid to be more responsive to the changing needs of customers.
Client directors the best paid digital practitioners, says nma salary survey
Gina LovettDigital practitioners at director level on client-side are the highest paid in the digital industry, commanding average salaries of £100-110,000, according to new media age’s first digital industry salary survey.
Qatar Airways rolls out global TV campaign
Branwell JohnsonQatar Airways has unveiled a global television campaign focusing on travel destinations and cabin crew to support its expanding network.
Yahoo! launches celeb site OMG! in Europe
Rosie BakerYahoo! is preparing to launch its celebrity and entertainment site omg! in Europe.
Nick Varney: Marketer2marketer
Marketing WeekCheck out our feature on Merlin Entertainments’ Nick Varney – the marketer in charge of a £2.25bn business here Get an insider’s view of Merlin’s structure here Discover Varney’s six point growth driver plan here See APR chair and CEO of the Public Relations Society of America Rosanna Fiske’s response to this feature here Marc […]
Merlin: Nick Varney’s six point growth driver plan
Marketing WeekCheck out our feature on Merlin Entertainments’ Nick Varney – the marketer in charge of a £2.25bn business here Get an insider’s view of Merlin’s structure here Varney says: “The most efficient channel for us is publicity”, read why here See APR chair and CEO of the Public Relations Society of America Rosanna Fiske’s response […]
Merlin’s structure
Marketing WeekCheck out our feature on Merlin Entertainments’ Nick Varney – the marketer in charge of a £2.25bn business here Discover Varney’s six point growth driver plan here Varney says: “The most efficient channel for us is publicity”, read why here See APR chair and CEO of the Public Relations Society of America Rosanna Fiske’s response […]
It’s a fallacy that marketers can’t be good CEOs
Marketing WeekCheck out our feature on Merlin Entertainments’ Nick Varney – the marketer in charge of a £2.25bn business here Get an insider’s view of Merlin’s structure here Discover Varney’s six point growth driver plan here Varney says: “The most efficient channel for us is publicity”, read why here Public relations and marketing professionals have made […]
Kesa reviewing Comet after more losses
Rosie BakerKesa Electricals is reviewing the strategy for its loss-making Comet chain as it looks to reverse the decline in sales at the retailer.
Reebok’s Lewis Hamilton ad banned by ASA
Branwell JohnsonReebok has been rapped by the advertising watchdog for a promotional leaflet featuring Lewis Hamilton that makes unsubstantiated claims for its Reezig ZigTech trainer.
Scottish Power faces probe over misleading marketing
Rosie BakerOfgem is to investigate Scottish Power for potentially misleading marketing activity, as part of its efforts to “radically overhaul” the energy market.