News International is to introduce PayPal’s fast checkout system in a move that could bring the introduction of micro-payments for online content from UK titles, including The Times Online, a step closer.
O2 Health, the one-year-old healthcare division of Telefónica-owned O2, will launch its first ever consumer marketing push later this year alongside a new home healthcare product to be made available direct to patients.
Cannes: Brands will get more “bang for their buck” by advertising in games like Angry Birds than traditional media like TV, Angry Birds developer Peter Vesterbacka said at the Cannes Lions Festival yesterday.
Cannes: Coca-Cola’s marketing chiefs have told brand owners that they need to work out how to turn social media activity into sales.
Upstarts such as Fitness4Less and easyGym, which charge a third of the price of traditional health clubs, are forcing longer-established brands to rethink and reposition the services they offer.
Twenty-one years ago your humble marketing columnist was a not so humble marketing student. Back then I was in love with complexity. The more difficult the marketing theory, the more important and useful I felt it had to be to marketing practice. So you can imagine my disdain when I came across The Core Competence […]
The industry has come under fire twice in a week for being selfserving and isolated, but Marketing Week experts and readers think such criticism should itself be examined.
Nick Varney’s comments in the story we ran to trail this week’s cover feature caused a bit of a stir. The Merlin Entertainments CEO, formerly an FMCG marketer himself, told Marketing Week that modern young marketers lack the breadth of experience or skill-set to become chief executives. Varney’s view, which you can read in the […]
Nostalgia seems to be very much in marketing fashion nowadays. Vintage is enjoying a revival while retro continues to be cool. Brand managers line up to dust off their archives as they seek inspiration from the past. Famous brand comebacks are assured of PR coverage and there are worse strategy choices than paying homage to […]
Your article, 73% of CEOs say marketers lack credibility (mwlinks.co.uk/LackCredibility), highlights the work that marketing and PR people still have to do to show stakeholders they understand the need to demonstrate quantifiable return on investment (ROI) and can deliver measurable results. In a week where 89% of this year’s attendants at the AMEC European summit […]
Aimee Reason is right to predict an increase in social and digital media activity in experiential marketing (Human face of brands receives an e-makeover, MW 9 June). The technology is already here – affordable and readily available. Digital technology makes it possible for people not only to interact with and experience a brand but to […]
I agree with Secret Marketer (MW 9 June) that for many years we have lived in a ’me’ world, but we’re now in a ’we’ world and ’we’ need to do something. Over the past few years consumers have been bombarded with messages about brands’ corporate social responsibility and ’green’ credentials. In this noisy environment […]
Ruth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
Despite our apparent painfully-earned new found savvy regarding personal finances, money management and getting the right deal, we are still swayed by TV advertising and a high street presence when choosing a financial services brand. That’s one of the findings from the Latest Financial Services tracker from fast.MAP, commissioned by the Direct Marketing Association. Looking […]
Marketing Week Live! was a packed event in 2010 and you can watch video of the event and view interviews with keynote speakers here. Make sure you book a place at Marketing Week Live! 2011 here LinkedIn Kevin Eyres, managing director of LinkedIn Europe and Hans Notenboom, global director of online marketing and communications for […]