IBM readies social media tracking solution
Nick HuberIBM, the IT services giant, has developed software that harnesses information from social media platforms to help companies communicate better with customers and suppliers.
Month: June 2011
Shoppers see brands, not sales channels
Michael BarnettRetailers have begun to realise that the way they sell online cannot be separated from the rest of their business. But to understand how web and mobile commerce are influencing their overall sales, they need to pay close attention to how consumers shop. As Marketing Week discovered at its 1-2-1 Ecommerce Summit recently, retailers still […]
Online brands receive recognition and search boost
Nick HuberThe release of thousands of new website domain suffixes will let companies create their own domain names, boosting online recognition and making them easier to find online.
Asda customer service chief in shock exit
Rosie BakerAsda’s chief operating officer Simon King has left the supermarket just six months after being appointed.
Mobile partnership maps future for location-based ads
Lara O'ReillyThe launch of a standardised mobile contactless payment platform aims to accelerate the take up of contactless payment but could also bring brands one step closer to launching truly targeted location-based campaigns. It is intended that the platform – a joint venture, between Everything Everywhere, O2 and Vodafone – will deliver the technology required for […]
Sir Terry Leahy invests in mobile coupon company
Ronan ShieldsMobile coupon company Eagle Eye Solutions is looking to add retail partners and has received £1.5m from a group led by ex-Tesco CEO Sir Terry Leahy.
Face to face with my brand hero
MaryLou CostaMaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
Cost-cutting is necessary, but regulatory change is also needed to save Royal Mail
Russell ParsonsIf one thing is clear from the doom and gloom presented by Royal Mail earlier this week, then it is this: the firm, as inefficient a business as it has been in the past will never prosper unless freed of regulatory shackles. The numbers, on this occasion, do not mask a brighter reality. Operating profit […]
Virgin Media names strategic insights chief
Branwell JohnsonVirgin Media has completed its senior marketing team restructure with the addition of a director of strategic customer insights and 1-2-1 marketing.
VisitBritain unveils star-filled campaign and signs Dr Who actor
Russell ParsonsTourism body VisitBritain has unveiled five films starring five British celebrities – Dame Judi Dench, Dev Patel, Twiggy, RupertEverett and Jamie Oliver – talking about what they think makes Britain great. The films are being edited into a 60 second ad and two 30 second ads for deployment on a variety of channels designed to […]
Quorn looks to fish to broaden appeal
Rosie BakerQuorn, the vegetarian brand, is looking to broaden its appeal with the launch of an extended fish-alternative range.
Plenty brings back Juan Sheet
Joe Fernandezbrightcove.createExperiences(); Plenty’s brand ambassador Juan Sheet is to return to UK television screens in a new advert for the household towel brand. Created by Publicis London, the advert, “Juan Sheet and the Pretty Bride”, shows Juan Sheet attempting to save a bride’s wedding dress from a potentially disastrous spill at a reception. Carat handled media […]
Sega comes under attack from hackers
Nick HuberSega has become the latest video game company to be hacked after information belonging to 1.3 million customers was stolen from its database.
HP to focus on music in bid to be a “cool” brand
Lara O'ReillyHewlett-Packard is to ramp up its music-based marketing strategy in a bid to change consumer perception that it is just an office computing and printer brand.
Web domain name expansion green-lit
Jessica DaviesBrands have been handed the chance to use their website domain name as a marketing tool after internet regulator ICANN approved plans to create hundreds of new monikers.