Kingsmill focusing on digital to build bread business
Lara O'ReillyAllied Bakeries, owner of Kingsmill, is to significantly invest in digital in order to increase brand engagement, preference and penetration.
Month: June 2011
BT’s Gavin Patterson named as AA president
Branwell JohnsonBT Retail chief executive and newly appointed president of the Advertising Association (AA) Gavin Patterson says that advertising can play a crucial role in helping the UK build its competitive edge in the digital and creative industries.
Pizza Express lets customers pay bills via iPhones
Lara O'ReillyPizza Express has launched a “market first” iPhone app that allows customers to pay their bills with smartphones, without the need to speak to a waiter or waitress.
Meerkats not the only source of intelligence
Michael BarnettResearch seen exclusively by Marketing Week reveals that consumers looking for information about their household expenditure prefer websites like Compare the Market over brands’ own sites. But above-the-line campaigns run by financial services brands still make a significant impact. By Michael Barnett.
Channel 4 appoints head of marketing
Lara O'ReillyChannel 4 has promoted Sarah Owen to head its marketing team and fill the gap left by Rufus Radcliffe, who left the network to join ITV earlier this year.
Brand Reversions – Can you get them all?
Ruth MortimerRuth Mortimer is Marketing Week’s associate editor and a prolific blogger. She won a PPA Award for her forthright and insightful columns on marketing.
Data can turn any dream into reality
Mark ChouekeAsos founder Nick Robertson is already one of the UK’s most admired CEOs. If he can replicate his success internationally as planned, that reputation will soon spread further. In turn, expanding across borders without losing the potency or values of the brand will rely on having the right people and the right kit to use […]
Pandora launches online magazine with “1 million” readership
Lara O'ReillyJewellery brand Pandora is set to launch a new digital magazine that aims to reach a readership of more than 1 million people.
‘The Truth about Youth’ is a precursor to how the world will evolve socially
MaryLou CostaThe social norms set by young people online today are the window of the future we will all eventually be drawn into. My family bought our first computer when I was 15, and we didn’t get the internet connected until the year after. Before these days, I used to research my assignments in the library […]
Carlsberg looks to Rooney to boost sales
Russell ParsonsCarlsberg is set to increase the use of England players in its marketing activity after expanding its deal with the Football Association.
Marketer 2 marketer
Josie AllchinWhat other marketers had to ask Asos chief executive Nick Robertson
Q&A: Clare Dobbie, marketing director, Asos
Josie AllchinClick here to read this week’s cover feature, where we talk to Asos chief executive and founder Nick Robertson What do other marketers have to ask Asos’ chief executive? Click here to find out Marketing Week (MW): Asos’ annual results reveal that marketing costs have increased 54% year on year to £14.3m. How has this […]
Sony revives “Balls” online with a Wimbledon 3D twist
Joe Fernandezhttps://www.youtube.com/watch?v=znreR0ShdGc Sony is unveiling a viral version of its iconic “Balls” campaign to raise awareness of it filming the Wimbledon Finals in 3D; a first in the 125 years of the tournament. The campaign, created by Crayon, sees a return of the Sony ’Balls’ advert, with a twist. The agency has produced a viral film […]
Sainsbury sales get bunting boost
Russell ParsonsSainsbury’s says Easter and Royal Wedding celebrations helped lift sales in its first quarter, outstripping the performance of rival Tesco.
73% of CEOs say marketers lack credibility
Lara O'ReillyThree-quarters (73%) of CEOs think marketers lack business credibility because they fail to quantify the success of their campaigns, according to a report.