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Phones4u “mocking” Jesus Christ ads banned
Suzanne BearneTwo Phones4u national press ads featuring a cartoon image of a grinning Jesus Christ giving a thumbs-up sign has been banned for being disrespectful to the Christian faith.
Marketing Hall of Legends launches apprenticeship scheme
Rosie BakerThe Marketing Hall of Legends, which is responsible for The Marketing Academy, has partnered with The Prince’s Trust to launch an apprenticeship scheme that offers unemployed young people a route into the marketing industry.
Everything Everywhere ramps up mobile TV offer
Lara O'ReillyEverything Everywhere is developing its mobile television platform as part of a series of changes that are designed to meet the estimated “six fold” increase in mobile viewing over the next three years.
Airbnb’s narrative and reinstating the CMO: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Airbnb’s desire to control the narrative to Gap reinstating the CMO role, it’s been a busy week. Here is my take.
‘A different way of building brands’: Diageo on using AI to get closer to ‘real consumers’
Grace GollaschDiageo is using AI to better understand “real behaviour, not unintended”, which it is using to drive innovation.
‘Led by the process’: One flooring brand on upending category conventions
Josh StephensonWith 80% of customers unable to name an underlay brand, Interfloor has embarked on a brand building journey to turn those figures around.
Controversial Apple ad ranks low with consumers and industry alike, data suggests
Molly InnesThe ad, which Apple has now apologised for, had a “less negative than you might expect” reaction from consumers, claims System1. However, it still falls short.