‘Tablets are cannibalising TV consumption’
Tablet use cannibalises TV consumption and is a more likely to drive m-commerce than smartphones across Europe, according to the latest Orange Exposure research. Read the full story here.
Tablet use cannibalises TV consumption and is a more likely to drive m-commerce than smartphones across Europe, according to the latest Orange Exposure research. Read the full story here.
John Lewis staff are to start offering customers impartial advice on how to save energy at home.
Virgin Media is exploring the development of addressable ad targeting across its platform, which includes its web-connected TiVo service. Read full article here.
American Airlines has launched a campaign to try and reassure customers that their bookings and loyalty programme perks are safe despite filing for bankruptcy to buy time to reorganise its finances.
People’s view of their personal finances improves in April but hides a general flatness to consumer confidence that is taken a while to shift.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.