Lucy Handley is a key member of the Marketing Week features team and has also worked in advertising agencies so can bring a unique perspective to client-agency relationships when writing on this topic.
Click here to read the main feature: benchmark your social media O2’s head of social media gives his opinion on the value of the social web Burberry has no problem in investing in social media, click here to see why What other social media sites are brands using? Click here to find out Marketers may […]
Burberry is willing to spend serious cash on digital marketing because it believes that by using the medium creatively it can attract future customers.
Click here to read the main feature: benchmark your social media Burberry has no problem in investing in social media, click here to see why How does LinkedIn think it can improve your business? The social network’s director for marketing solutions tells all here What other social media sites are brands using? Click here to […]
The alcohol industry has defended its record on tackling alcohol abuse ahead of a speech by David Cameron that will call on pubs, supermarkets and producers to do more to promote responsible drinking.
Domino’s has dubbed 2011 as “the year of the app” and says low-cost digital initiatives and “innovative” marketing helped boost sales and profits during the year.
Zynga, the maker of social media games FarmVille and CityVille, has generated advertising revenues of $27.3m (£17.2m) in its latest quarter, up 230% from the previous year.
Former TUI UK lead marketer Tim Williamson has taken the role of CEO at Irish tour operator The Travel Department.
The majority of marketers still do not see social media platforms as sales drivers with more than three-quarters saying that they add little or no value when acquiring new customers.
Kellogg’s has avoided censure for an online game to promote its Krave cereal, despite a complaint that it encouraged an unhealthy lifestyle in children.
Imagine having an extra £100m to spend on your marketing. That’s the real-life situation for executives at Reckitt Benckiser, which has announced it will now spend that amount on developing its core “power brands” in its growth markets. The marketing investment trend does not stop there. Coca-Cola is making organisational cuts in order to reinvest […]
Brands looking to use their print and digital customer publications to reach a worldwide audience must strike a balance between cost and country-specific marketing messages.
The next big Apple product is on its way. The first hard evidence of its existence emerged in Walter Isaacson’s revealing biography of Steve Jobs late last year. Apple’s late founder made it clear that he was working on an “integrated television set” that was “completely easy to use” and which would seamlessly synch with […]
Groupon may be refocusing its marketing efforts from customer recruitment to retention, but will this really help in its efforts to ‘shore up future custom’ (www.mwlinks.co.uk/GrouponCuts)? With consumers continuing to tighten their purse strings, the brands that are successful will be those offering discounts that are relevant in terms of product, brand and timing. It’s […]
Marketers will never capitalise on the growing voucher and incentive market if they continue to ignore the mobile channel (www.mwlinks.co.uk/DealChasers). To engage consumers with their brand, marketers should be striving to bridge the gap between the high street and online/ mobile technology can be used to drive customers in store and secure customer loyalty. Smartphones […]