The Territorial Army is preparing to launch its biggest ever marketing campaign to raise awareness of its work and encourage people to sign up in line with the government’s plan to boost reservist numbers.
The Football League is stepping up efforts to grow its global sponsorship income by promoting its head of marketing to a new strategic partnerships role and taking on several commercial executives.
Innocent is readying the launch of a spring marketing campaign for its Kids range to encourage children to get into gardening.
Asda will ramp up its investment in price cuts after finding that is what matters most to its core customers, mums, a move that comes as the Walmart-owned supermarket reports a slowdown in sales.
SWISS chief commercial officer Holger Haetty explains how the airline rose from the ashes of bankruptcy and is now basing its growth plans on attracting first and business class passengers to its longhaul routes by offering a personal service in luxury surroundings,
We Brits are a nation of brand lovers. We’re willing to economise when the economy is unpredictable but some anomalies remain. People have not stopped shopping in upmarket supermarket Waitrose; luxury goods sales are booming; and Coca-Cola continues to be the top drinks company despite anonymous, cheaper fizzy drinks being on offer elsewhere. Tesco has […]
The creative industries in the UK can only compete with their global rivals if they receive the financial support to develop ideas.
Brands are using consumers’ own smartphones to bring their in-store marketing to life and connect online and offline purchasing paths.
Last week’s cover feature by Lucy Handley on benchmarking social media caused quite a stir. For the full debate see www.MWlinks.co.uk/SocialMediaBenchmark
These forewords usually start with a quote which helps set the tone of what is to come; however, I have decided to put mine at the end and start with a question. Are you prepared, as a marketer, for what is happening over the next five years? If the answer is yes congratulations – you […]
Like many of our high street names it’s good to see HMV has woken up to the need to position itself as a multichannel retailer (MWlinks.co.uk/ HMVMultichannel) but as a latecomer to digital services, it really needs to go beyond its more advanced competitors by embracing an innovative approach. Bundling physical with digital misses the […]
I was enjoying Michael Nutley’s column (MWlinks.co.uk/MappingTool) until the last couple of paragraphs and his throwaway comment that brand enthusiasts who have quit the community can typically be bought back with “a few kind words and some branded items”. This is exactly the kind of attitude that holds marketing back from any semblance of the […]
We were mulling over the subject of an Apple move into TV at the Royal Television Society Convention in Cambridge in September last year, so it was interesting to read Mark Ritson’s take (MWlinks.co.uk/RitsonITV). Some of the financial media journalists were saying it made sound economic sense for Apple. Clearly there are going to be […]
We were struck by much in the ‘Brands and bands make music festival experience’ article (MWlinks.co.uk/FestivalExperience), especially the comment by Giles Fitzgerald: “Today’s increasingly discerning festivalgoer is looking for experiences that offer additional value beyond the main stage line-up; activities they can stamp their own individual mark on.” This idea resonates with us as we […]
Marketers have had to quick to learn the new techniques, adopt the new rules and embrace the new order, whilst also fighting for recognition of marketing’s strategic importance. So how much importance is placed on the development of marketing skills in order that organisations stay competitive? We put some questions to a panel of senior personnel whose job function specifically deals with the development of marketing capabilities at some top UK brands.