Dear Secret Marketer, it is with regret that I read you are departing after three years (MWlinks.co.uk/SecretMarketer). Your column has given me great pleasure over that time and I will miss your insight and humour – this comes from a sales director too! Best regards and good luck to your successor. Paul TynanSales directorCereal Partners […]
Hats off to Unilever, which has gone against the grain to call for a much-needed overhaul of the nature of the marketing profession (MWlinks.co.uk/Unilever Noble). I wholeheartedly agree that the current fabric of marketing is based on price alone and the weave now needs to reflect the increasing appetite of consumers for value added extras. […]
Marketing director Vicki Reed describes Edun as a fashion brand with an ethical conscience. Here, she tells MaryLou Costa how part-owner LVMH is helping the company achieve its ambitions.
The box is the most trusted media channel when it comes to news content, but change is coming with the rise of smart TV, says a report.
Cash-strapped customers of the growing number of subscription retailers hand over £10 a month, and a mine of data, for the service.
Bin Weevils, the social network for children, is to launch a print magazine in the UK, the latest children’s site to take their brand offline to widen appeal.
The number of people paying for a digital subscription to The Times in the past four months has increased 7% to 119,255 in January, according to the latest figures released by News International.
The home entertainment arm of film company Twentieth Century Fox has appointed its first chief marketing officer of worldwide marketing.
Zeebox’s launch last week of click-to-buy TV ads thrust interactivity into the foreground of TV marketing. But the medium could do so much more. Zeebox’s social media site and mobile app will allow users to click on advertisers’ links in real time from a phone, tablet or computer screen, as the corresponding ads run on […]
Mattel is creating a limited edition Royal Wedding Barbie gift set with Prince William and Kate Middleton dolls.
Standard Chartered has become the Merseyside’s club first corporate sponsor to voice public reservations over Luis Suarez’s behaviour, after he refused to shake Manchester United player, Patrice Evra’s hand before the 2-1 loss to Manchester United.
Hewlett-Packard (HP) is launching a branded web series as part of a partnership with French DJ, David Guetta, as it continues to court younger consumers by focusing its marketing activity around music.
Cadbury Dairy Milk has outlined a 10-year brand communications platform strategy called Joyville in a bid to reconnect its brand marketing to its products.
Red Bull is eyeing connected TVs as its next major platform for video content.
Google’s $12.5bn (£7.9bn) bid to buy Motorola’s handset division has been approved by European and US lawmakers, taking it a step closer to completing its acquisition of the handset maker.