The past week saw the latest battle in what is proving to be the most attritional of wars. The two tribes? Those that believe that social media needs to pay its way and those that say such concerns misrepresent the channel’s virtues.
Professor Derek Holder, co-founder and managing director of the Institute of Direct and Digital Marketing (IDM) has died.
Marks & Spencer brand director Alison Jones has left the high street chain after only a year in the role.
Almost half of consumers object to brand advertising on social networks that uses profile information, according to new research by YouGov.
Heineken and Molson Coors are launching separate multi-million pound marketing campaigns for their Foster’s Gold and Carling Chrome variants, in a bid to bolster their presence in the premium lager market.
Tesco has set up a not-for-profit organisation to raise money for women’s health charities to be funded by sales of its new feminine care range Halo.
Mars has outlined a music-based experiential marketing strategy to revitalise its ice cream brands in a bid to re-connect with consumers, after a period of reduced marketing activity.
The broadcast and advertising industries must collect more data on TV viewers to better understand the effectiveness of targeted TV advertising, according to a report.
Rupert Murdoch has confirmed that News International will launch The Sun on Sunday to replace the now defunct News of the World.
Magazine publishers are urging marketers to look past the decline in print sales, as reported by the latest ABC audit, as the publishing industry predicts 2012 will be the year digital boosts circulation.
A report from the Chartered Institute of Marketing (CIM) highlights the growing need for conversions, likes and engagement to be turned into something meaningful for marketers. Without data on the quality of online conversations, marketers can’t take full advantage of opportunities. The study revealed that a third (35.5%) of the 900 UK marketers polled said […]
The FIM Superbike World Championship has rebranded to mark its 25th anniversary. Read the full story here.
Kraft is dropping celebrities Lisa Snowdon and Johnny Vaughan from ads for its Belvita breakfast biscuit range as it looks to switch to promoting the nutritional benefit of the brand.
Retail sales received an unexpected bump in January, driven by higher than expected demand for furniture and household goods.
Coca-Cola plans to ramp up the use of mobile and “real-time” platforms as part of its Move to the Beat Olympic activation campaign, as the London 2012 Games near.