Guardian digital strategy ‘offsets’ print fall
Lara O'ReillyThe Guardian News and Media claims to have “largely offset” ongoing decline in print revenue as a result of implementing its digital first and open journalism strategy.
Month: July 2012
AOL names Thomson Reuters brand chief as CMO
Lara O'ReillyAOL has appointed Thomson Reuters brand and PR chief Jolie Hunt to the new role of chief marketing and communications officer.
Premium own labels in decline
Rosie BakerThe growth that premium own-label brands and supermarkets have enjoyed during the downturn is beginning to slow, according to the latest Kantar Worldpanel figures.
‘Bulmers Facebook fans worth £3.82 more a week’
Lara O'ReillyHeineken’s cider brand Bulmers has found that its Facebook fans are worth £3.82 more to the company in sales a week than non-fans, which the brand says could be due to the way it ensures social is integrated within other marketing activity.
Loyalty schemes aren’t a licence to spam
Michael BarnettWhen you join a loyalty programme, you expect to receive certain kinds of marketing from the brand – requests to lobby government on its behalf aren’t among them. Yet that’s what Virgin Atlantic seems to think its Flying Club is for.
Tourism Ireland aims to tap into commuting frustration
Branwell JohnsonTourism Ireland is hoping to attract visitors stressed by London’s transport issues and travelling during the Olympics with a film featuring Bridesmaids and The IT Crowd star Chris O’Dowd.
Nationwide to step up marketing land grab
Russell ParsonsNationwide is to intensify marketing efforts over the coming weeks with activity stressing the difference between building societies and banks as it looks to exploit public disgust over the actions of bankers.
O2 working to restore ‘confidence and trust’
Lara O'ReillyO2’s marketing and consumer director Sally Cowdry has apologised for last week’s network outage and says the company is now working to restore “confidence and trust” in the brand, as data shows perception of the brand has plummeted in the last week.
Brands must match experience to marketing
Rosie BakerBrands risk losing customers by failing to create customer experiences that match up to promises made in marketing campaigns, according to a study by the Chartered Institute of Marketing (CIM).
Mumsnet extends brand to car advice
Seb JosephMumsnet is extending its brand into car recommendations, after a survey it conducted revealed that the majority of its members favour peer-to-peer recommendations over adverts, dealerships and celebrity endorsements when purchasing a family car.
Cruise lines’ price pledge will help marketing
Branwell JohnsonP&O Cruises and Cunard Line are introducing a price pledge in a bid to stabilise cruise pricing and to help deliver consistent marketing.
Nintendo elevates PR chief to marketing director
Lara O'ReillyNintendo has appointed its European PR chief Shelly Pearce to lead its marketing and PR at director level in the UK.
Sky’s Now TV adopts ‘more fun’ tone
Lara O'ReillyBSkyB’s new internet connected TV service Now TV is to take on a more “fun”, “Innocent smoothie-like” tone of voice in its marketing as it looks to differentiate the proposition from its subscription products and other competing services.
Apple in u-turn over eco ratings
Rosie BakerApple has succumbed to pressure from consumers and business customers and agreed to rejoin the EPEAT green-rating system just a week after pulling out.
Audi opens first digital showrooms
Rosie BakerAudi is turning to technology to showcase its cars and improve customer service as it opens its first digital showroom.