Research seen by Marketing Week reveals that London 2012 sponsors must use social media in a more sophisticated way if their messages are to reach the global Olympic audience.
Tesco’s future advertising will aim to return the supermarket to a brand that people “love”.
In the week that the “branding police” set out to enforce sponsors’ exclusivity rights to the Games, Marketing Week picks out the most memorable/petty/ridiculous (delete where you think applicable) Olympic brand breaches that have been uncovered so far.
It still baffles me how many people masquerading as social media executives, consultants and – worse – experts still don’t know what Facebook’s EdgeRank is and how they can use it to their advantage.
Camelot’s top marketer Richard Bateson has left the National Lottery operator to take up a position at the company’s global division.
Tesco is set to overhaul its advertising strategy following the appointment of Wieden + Kennedy to handle its £110m creative brief.
Nokia is to take inspiration from Sky’s long-running recommend a friend scheme as it explores a similar initiative to reward consumers that encourage people to buy their products via social media.
NatWest is running ads again promoting its “helpful banking” services after a three week self-enforced break following the computer problems that left thousands of customers unable to draw their salaries.
Microsoft has posted its first quarterly loss after the acquisition of an advertising business failed to pay off and keep pace with Google, which in the same quarter has reported an 11% jump in profit.
Cadbury is to let visitors to its Olympic hub at Hyde Park instantly share their experiences on Facebook with the launch of an Oyster-like card that uploads content to the social network when scanned.
Unilever’s Lynx brand is launching the world’s first interactive, sound-activated cinema advert, to be shown before screenings of Batman: The Dark Knight Rises.
Non-sponsors looking to tap into the exposure of the London 2012 Games have secured the majority of outdoor advertising space in and around Olympic venues.
O2 has promised to refund all customers affected by last week’s network outage as the company works to restore “confidence and trust” in the brand.
F Hinds, the 150-year old family run jewellers, is overhauling its digital and data strategy in a bid to build better online relationships.
Mars is stepping into the iced coffee market with the launch of two different mocha latte variants under its Galaxy choclate brand.