O2 restores network after outage
Lara O'ReillyO2 has partially restored its service after hundreds of thousands of customers were left without any signal to make calls, use 3G or send text messages.
Month: July 2012
Starbucks launches new caffeine fruit drink
Rosie BakerStarbucks is launching its latest drinks innovation, Refresha, a caffeinated juice drink as it looks to widen its appeal beyond coffee.
Bellwether shows shaky confidence
Branwell JohnsonMarketers are losing confidence in their business prospects as weak sales continue to hit profit margins, says the latest Bellwether report.
Global enterprise moves forward with the music
Jo RobertsThis weekend some big-name bands will join Bruce Springsteen in Hyde Park for Hard Rock Calling, but chief marketing officer and vice-president John Galloway tells Jo Roberts that the global event brand is about much more than established acts and burger joints.
Over-inflation rate is a cause for concern
Jo RobertsImage inflation is increasing the risk of brands failing to deliver their promises, according to research seen exclusively by Marketing Week, says Jo Roberts.
The Secret Marketer: Banks should invest in their branch network
David CoveneyOver the past few weeks, I have been perturbed by how our once great financial services sector is being portrayed in the media. There is no denying that both NatWest and Barclays need to step back and really look at how they have lost the respect of the nation, but it is worth remembering that […]
Heineken switches bars on drinkers
Seb JosephHeineken is launching the third TV spot in its global ‘Open Your World’ advertising campaign as the brewer looks to promote how the beer will enliven even the most boring bars.
Jagermeister prepares summer marketing drive
Seb JosephJagermeister, the German herbal liqueur, is preparing a raft of experiential events across 25 festivals this summer as part of wider plans to align itself more closely to rock music in the UK.
Google loses top spot to Amazon
Rosie BakerAmazon has overtaken Google as the most highly-rated brand in the UK, indicating that the search-giant’s privacy issues are impacting consumer perception of the brand, according to YouGov’s bi-annual survey.
Extreme consumers – approach with care
Lucy HandleyI love the idea that marketers are researching their products on so-called ‘extreme consumers’ – people who are either obsessed with their brands or use them an awful lot.
Mark Ritson’s seven rules of brand management
Josie AllchinInsider knowledge will deliver a winning deal – read the cover feature here Know your customers: read case studies from BA, The Guardian and Milka 1. Remember your roots “Strong brands come from people, places and times, and they remember it whether they are luxury brands or not,” says Ritson. Brands too often forget about […]
Radio 1’s Moyles to exit
Rosie BakerRadio 1 Breakfast Show host Chris Moyles is to step down from the show he has presented for eight years.
‘Entire Sunday market dented by NOTW closure’
Lara O'ReillyIn the year since the News of the World’s phone hacking scandal and subsequent closure, media experts claim it is not just News International’s brands that have suffered from the tabloid’s demise but the entire Sunday newspaper market.
‘Fruit Shoot recall to cost £25m’
Lara O'ReillyBritvic says its move to recall all its Robinsons Fruit Shoot and Fruit Shoot Hydro drinks last week will cost between £15m and £25m – up to five times more than it previously estimated.
Bounty launches brand endorsement scheme
Rosie BakerParenting club Bounty is launching an accreditation scheme designed to help new and expectant mothers identify brands that other parents trust.