Cadbury adopts ‘social first’ strategy
Lara O'ReillyCadbury Dairy Milk is set to seed social media activity first ahead of brand campaigns as it looks to reward its advocates.
Month: July 2012
Facebook: ‘Don’t get too hung up on CTR’
Lara O'ReillyFacebook has urged marketers not to get “too hung up” on click through rates when they are trying to measure the value of their actions on the site, a plea that comes as the social network publishes further research to convince doubters that there can be an ROI from “likes”.
Research is crucial to finding out about your customers
Lucy HandleyDo you really know who your customers are? This is the subject of last week’s cover feature in which the marketing director of Costa Enterprises, Caroline Harris, admitted that the coffee chain didn’t really know who they were.
Banned: The campaigns that crossed the line
Josie AllchinSex… does it still sell? Read the cover feature here where brands explain why it’s still the ultimate marketing tool Fifty Shades of Grey: letting others do the sex talk for you, read the case study here Where using sex is justified: selling condoms. Read a Q&A with Barry McCool, head of global marketing, Ansell […]
Where using sex is justified: selling condoms
Josie AllchinSex… does it still sell? Read the cover feature here where brands explain why it’s still the ultimate marketing tool Fifty Shades of Grey: letting others do the sex talk for you, read the case study here Banned: read about the campaigns that crossed the line Barry McCoolHead of global marketing, consumer divisionAnsell Healthcare Marketing […]
Fifty Shades of Grey: letting others do the sex talk for you
Josie AllchinIt has been dubbed ‘Mummy porn’ – and praised for rescuing marriages. But what is certain is that Fifty Shades of Grey has become the fastest-selling novel in the UK.
M&S to charge for current accounts
Rosie BakerMarks and Spencer is to charge customers up to £20 for its current accounts in return for a range of in-store benefits such as discounts on shopping and vouchers.
Katy Perry skincare ad banned
Rosie BakerAcne skincare brand Proactiv, which uses celebrities including Katy Perry and Justin Bieber in its marketing, has had an ad campaign banned by the advertising watchdog for making misleading claims.
EU bodies prep consumer cookie campaign
Lara O'ReillyMarketing and advertising trade bodies are preparing a major pan-European consumer facing advertising campaign to address growing concerns over the use of digital behavioural advertising by brands.
P&G mulls launch of high-end shaving brand
Rosie BakerProcter & Gamble is preparing a possible UK launch of its high-end male grooming proposition The Art of Shaving.
Earn trust to earn customer data
Nicola SmithCapturing relevant data from customers is key to building sales and loyalty but people need to trust the companies they deal with before they give them access to their personal information.
Talking business in social circles
Matthew ValentineBusiness-to-business brands are finding social media a lucrative way to build relationships and do big business reports Matthew Valentine.
Sex… does it still sell?
Lucy HandleyDebate over the use of sexual imagery in marketing has been reignited by – of all people – a ham maker and the National Trust. Lucy Handley looks at what counts as justified use of provocative advertising, as the regulator promises not to shy away from tightening up the rules.
Marketers keep pace with digital developments
Matthew ValentineAs the rate of change in digital marketing gets ever faster, more and more companies are using sophisticated elearning courses to keep their staff up to speed.
Sorry seems to be the easiest word
Branwell JohnsonNo apologies for mentioning Barclays again the interbank lending rate scandal continues to dominate headlines and marketers have much to learn from how the banks are handling the furore.