SCA is shifting its brand strategy to put its logo on all marketing and communications for its brands for the first time in response to the rising interest from consumers in knowing about the company behind the products they buy.
UPDATED WITH STATEMENT FROM NIKE 17:20pm: Nike has ended its 13-year kit supply deal with Manchester United due to the price of signing a new contract, lining the path for rival Adidas to take over.
Marks and Spencer’s says it is undergoing a “big change” to become “more customer-focused than ever before” as it looks to deliver long-term sales growth following a period of heavy investment.
Brands and agencies are exploring new types of partnerships that blend traditional time-based remuneration models with more value and risk driven incentives in a bid to spark stronger commercial creativity.
The first deletions of Google search results under the ‘right to be forgotten’ have begun, and it’s causing a media ruckus. This won’t turn out well for the individuals concerned or the companies associated with them.
Holiday rental company Housetrip will be “bringing the sharing economy opportunity to grown ups”, according to chief marketing officer Zaid Al-Qassab.
Marks & Spencer admits that problems with its new website impacted clothing and homeware sales over the past three months as its general merchandise division, which includes clothing and homeware, posted its 12th consecutive quarter of declines.
The advertising watchdog has launched a “high priority” crackdown on “copycat” websites that can mislead consumers into thinking they are official Government sites and into paying hundreds of pounds for services that should be free.
The Guardian has credited a strong editorial performance – which included its NSA revelations that dominated the global news agenda – the launch of its Guardian Labs branded content agency and its above the line marketing activity for a “stellar” year of revenue growth in 2013.
The World Cup is set to give a big boost to the UK advertising market, pushing expenditure forecasts up for the rest of the year and in 2015 as advertisers prepare to plough more of their media outlay into online and mobile channels.
Marketing Week has grasped the handlebars and come up with its own take on the Tour de France – the Marketing Cycle.
‘Marketing is changing at an unprecedented rate’ concluded an Accenture report last week. Of course, it doesn’t require a report to tell marketers of the dizzying rate of change in the sector but coming from such a source, the declaration has plenty of credibility.
Manchester United and Chevrolet are looking to invoke the football club’s illustrious heritage in a video featuring a host of its legendary players to mark the start of the brands’ seven-year shirt deal.
Ryanair is launching a digital innovation hub, Ryanair Labs, as it aims to kickstart an ‘online travel revolution’ that can ‘change the world of online air travel’.
Bentley is teaming up with British smartphone brand Vertu in a five-year partnership that will see the two firms work together to create ‘distinctive’ luxury smartphones.