Aquafresh is introducing a new brand ambassador as part of a £3m marketing push that aims to find a way to engage people with the every day oral care category beyond price and return the market to growth.
Mondelez International is bringing Ritz Crackers back to TV for the first time in 30 years with a £3m campaign that aims make the brand relevant to young audiences.
Sanitary brand Always recently launched its latest campaign ‘#LikeAGirl’. But it is not the usual creative aimed at tapping into the feminine hygiene market, projected by Smithers Apex to be worth nearly $25bn (£14.6bn) globally by 2018.
Peroni and Grolsch brewer SABMiller is scaling up its sustainability efforts with the introduction of a branded programme and a new set of “ambitious” targets for 2020 as it looks to embed sustainability across its business.
CMO of parent company for Thomson and First Choice brands departs.
As a company grows, it can become difficult to ensure that all employees are engaged in its brand and what it stands for. Ensuring that a large workforce buys into the brand promise, however, brings its rewards – even if these are difficult to measure financially.
Snow Fall is a beautiful, interactive and immersive multimedia experience about the avalanche at Tunnel Creek in the US. It was lovingly crafted by The New York Times in 2012 and was heralded as setting new standards in digital storytelling.
I agree that at present ‘the single customer view (SCV) is unattainable’. In our experience, many companies have a long way to go in gathering data from established channels such as websites, mobile apps and social media and across devices. Unfortunately most seem to be trying to use data designed for other purposes to achieve […]
The Jamie Oliver group is looking for “four or five” brands with global presence to underpin its partnership strategy and be “part of the family”.
Mars has appointed president of its North America division Debra Sandler to the newly created chief health and wellbeing officer role, a move that comes as food advertisers ramp up efforts to counter criticisms they are marketing to consumers irresponsibly.
Cadbury and McDonald’s follow the tech giant, supermarkets are falling in the ranks while UKIP and charities are rising up.
In her first interview since taking responsibility for the EE brand, CMO Pippa Dunn tells how she plans to win consumers’ mobile-fickle hearts, improve its ’most complained about’ customer service and build on the awareness of its huge Kevin Bacon campaign.
Old-fashioned marketing is a form of taking, but in this social era brands must give consumers something they will value, says the author of a new book.
How long would it have taken an algorithm to come up with Procter & Gamble’s brilliant #likeagirl campaign for the Always feminine products brand?
When the concept of near field communication payment, or NFC mobile payment platforms, as they are known, became popular at the start of the decade, there was a rush from several suppliers to claim the lead.