The sun shone and the champagne fizzed as Marketing Week and Adobe hosted their Sunset Drinks on the roof terrace of the Radisson Blu hotel on June 16 2014. Can you spot yourself or your colleagues enjoying the sunshine (and networking, of course)?
The Body Shop says its decision to roll out its new ‘Pulse’ store format across its store estate and good Christmas trading around its ‘Give Joy’ marketing activity helped boost profits last year.
Peugeot, UniQlo and Adidas have launched reactive marketing to exploit the buzz around Novak Djokovic after his Wimbledon win over seven-time champion Roger Federer.
Global tablet sales are set to overtake PC sales for the first time in 2015, despite a “relative revival” of the PC market next year, according to researchers at Gartner .
The RAC is harking back to its heritage with a marketing push that aims to create an emotional connection with members as its owner, Carlyle Group, looks to the future and a possible sale of the motoring group.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Beats has released a new World Cup ad especially for the first quarter-final match between France and Germany this evening (4 July).
Skittles is partnering with Microsoft Xbox brand to launch a £3m pan-European marketing campaign to push the sweets to gamers.
It is evenly poised in the marketing clash between Nike and Adidas as both pause for breath before moving into the second half of the World Cup.
Procter & Gamble is getting rid of marketing directors in favour of brand directors, one of a number of companies introducing new titles that they hope will better explain the role marketers do.
Insurer LV= is moving money back into television advertising after finding it had underestimated the impact TV ads had on sales.
The energy industry has joined forces for a nationwide campaign that seeks to rally support for smart meters by touting the devices as a platform for future lifestyle changes in households.
Over the past week there have been cries of indignation and concern from journalists, the Information Commissioner’s Office and digital rights group the Electronic Privacy Information Center, amongst others, about an experiment it ran on users in 2012 intended to manipulate their emotions. But while the study has raised a lot of noise, the negative PR appears to have had little affect on users opinions of Facebook.
Retailers have for some time been trying to balance online and offline retail. Should the focus be on bricks-and-mortar, still the main purchasing channel, or online, which is growing fastest?
Kia, Nissan and Infiniti targeting audiences based on the vehicles they own to develop bespoke online campaigns tailored to their consumption habits.