Your curated guide to the Festival of Marketing
Welcome to our showcase for the essential event of the marketing year – find out who to see, meet and how to party with us here.
The Festival of Marketing takes place on 12 and 13 November in London’s historically weird and wonderful Tobacco Dock. But what should you see and do there? With more than 130 speakers and several thousands marketers, it can be hard to choose what to see.
So we’ve picked some of our favourites along four themes:
Inspiration, Marketing Minds, Celebration and Essential Skills.
But if you want more than our highlights, you can find the full guide on the Festival website by clicking here or you can download the app.
Inspiration
Sir Bradley Wiggins in conversation with Dermot Murnaghan
9:15, 12 November 2014, The Headliner Stage
Britain’s most famous sportsman in an exclusive interview talking about his views on brand endorsement, building a sport from grassroots to global success and much, much more (we can’t tell you everything as it’s all a bit hush-hush). Don’t miss it.
Creative Entrepreneurship Panel
12:30, 12 November 2014, Cabinet of Curiosities
Marketing Week’s own columnist Alex Tait leads a discussion on creative start-ups. Ever fancied beginning your own business or taking the lessons from small, agile firms into your large corporate. Join Alex and special guests as they talk through the issues.
Professor Green in conversation with Rickie and Melvin
17:15, 12 November 2014, The Headliner Stage
Rapper Professor Green has risen to fame based on his musical and lyrical skills. But now he is also a brand himself and a magnet for luxury brands that want some edge. He talks through the issues around marketing yourself as an artist and his experiences in what promises to be an entertaining and surprising session.
Tulisa & Amy Willerton – managing celebrity brands in today’s real-time environment
16:00, 12 November, Brand & Creative Stage
There is no harder job than managing a personal brand. Tulisa and Amy Willerton talk through reputation management of the most personal kind.
Marketing minds
Kenny Jacobs, CMO, Ryanair
10:30am, 12 November 2014, Strategy stage
Kenny Jacobs is the man charged with bringing customer service and digital transformation to a brand known from being allergic to customer service and putting low costs above all else. He will explain how he has tripled its annual marketing budget, brought in data scientists and is reshaping the brand from the marketing team outwards.
Laura Wade-Gery, Marks & Spencer
16:45, 12 November 2014, The Headliner Stage
Laura Wade-Gery is the person who not only manages Marks & Spencer’s online channels but its retail stores too. Her role makes her the epitome of the modern multichannel executive; she brings her experience and wisdom to the Festival of Marketing, bringing our theme of Digital Transformation to life.
Celebration
The Digitals Awards
6pm onwards, 12 November 2014
The Digitals is the awards scheme that reflects how teams work together to create true digital excellence. In line with its cutting edge theme, the awards itself has an innovate cinema-style format. Come, mingle with your peers, eat and drink, then sit down with your popcorn for the show, followed by a party with the fantastic Eliza Doolittle and legendary Grandmaster Flash providing the entertainment. Not to be missed.
Bauer Media Wrap Party
17:30, 13 November 2014, The Festival Pub
If you haven’t done enough networking, drinking and eating across the days of the Festival of Marketing, there’s one last chance. The Bauer Media Wrap Party takes place at the Festival’s very own pub, so if you didn’t get a chance to finish all your meetings or you just want to relax with a drink, do it here.
Essential skills
Alastair Campbell
9:15, 13 November 2014, The Headliner Stage
Widely accepted to be the architect of ‘New Labour’, Alastair Campbell could be said to be the man who understands reputation better than anyone else on the planet. Now an author, consultant and much more, he comes to bring marketers his take on spin and strategy.
The Transformation Hub
11:30 onwards, 12 November and 10:30 onwards, 13 November
This is where marketing inspiration meets operational advice. Provided by Econsultancy, our trainers tackle issues such as adapting to social media trends, common content marketing problems and structuring your teams effectively. Real, workable advice and solutions.
…..and there is so, so much more. See you there!
