The Co-operative Food has become the latest supermarket to push provenance and invest in British sourcing as almost two years on from the horsemeat scandal origin and Britishness still prove key in consumer buying habits.
Tourism body VisitBritain is set to launch its largest marketing effort in China as it looks to not only boost tourism from the world’s fastest growing economy, but also to encourage visitors that start and finish their holidays in London to explore other parts of Britain.
Unilever has launched its first ecommerce platform as part of a wider push to link its ecommerce and marketing teams and boost consumer engagement.
With consumers used to seeing attractive deals aimed at new customers, research highlights that encouraging loyalty and retention is a difficult task, but one brands should prioritise ahead of customer acquisition.
From programmatic to mobile accountability, #icebucketchallenge to cost-control measures 2014 has been as disruptive as ever for marketers. We round-up the major themes, trends and highlights of the year.
In August 2010, influential financial services review website Moneysavingexpert.com declared unequivocally that Santander was the “worst bank for customer service”. The birth of the bank from the remnants of acquisitions Abbey National, Alliance and Leicester and Bradford & Bingley at the start of that year had taken its toll with administrative problems leaving perception of the then relatively unknown brand at a low ebb.
Marketers tell us why good design is so important to a successful campaign and a selection of design award judges reveal what makes a winning entry.
The top six consultancies in this year’s Creative Survey, compiled by Marketing Week’s sister brand Design Week, have clients ranging from Levi’s to a self-employed proofreader. We take a closer look at how the winners handled such a diverse spectrum of briefs.
Marketing Week sister brand Design Week has named the UK’s top 50 design consultancies in its Creative Survey, based on awards won. So what does this mean for clients?
Premier Foods is set to launch a new campaign for Bisto in the hope of turning it into a “mega brand”, the latest of its core brands to see a new communications strategy and one of several planned changes to the way it approaches marketing as the company looks to revive flagging sales across key categories.
Unilever is planning to split its struggling spreads business into a standalone unit in an attempt to make the marketing of brands including Flora more agile and impactful in what could be the first step in a possible exit from the category.
The launch of McVitie’s as United Biscuits’ sweet treats master brand has delivered impressive returns in the UK in 2014. The company is now hoping its recent acquisition by Turkish food manufacturer Yidiz Holding will help it replicate some of the success of its traditional British biscuits abroad.
Google has attempted to highlight what brands can do to make their ads more visible across devices after research found that 56 per cent of impressions are not viewable on the average webpage.
‘Post-demographic consumerism’ (aka attitude, not age) and other hot topics for 2015.
Vauxhall is restructuring its marketing team, introducing its first sales and marketing director and an enhanced customer experience director role. It is a move that aims to recapture brand momentum following a market share decline and puts it in line with the trend of aligning customer experience on and offline.