Tesco chief executive Dave Lewis says he sees a big opportunity for the retailer to be “much more joined up” in how it engages with customers as he says the company has so far spent £500m in improving the customer proposition, an investment that has led to the supermarket issuing its fourth profit warning in a year.
Retail marketers have seen return on investment (ROI) rise in 2014, but increased demand has meant that Facebook’s cost per impression (CPM) is now seven times the price it was in 2013, according to a Kenshoo report.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.
Diageo’s vodka brand, Smirnoff, has not planned an elaborate consumer campaign to celebrate its 150th anniversary. It is, however, looking back on its lengthy history to learn how it might create consistency in future marketing plans.
Despite millions of social media views for ads from John Lewis and Sainsbury’s it is Lidl’s Surprises ad featuring a blind taste test of its Christmas products that is most likely to make people buy over the festive period, according to new research.
ALS #IceBucketChallenge The ALS #IceBucketChallenge has to be this year’s most widely-talked about and shared campaign with hundreds of celebrities including Leonardo di Caprio and Benedict Cumberbatch taking part in the UK and US. The challenge, which raised money for motor neurone disease, involved people throwing a bucket of icy water over their head before nominating […]
Television’s share of the global advertising market has peaked in 2014 as brands start to move an increasing amount of their media budgets to online video, according ZenithOptimedia’s end-of-year forecast.
The official Christmas trading period started on 17 November but so far supermarkets are yet to get a festive sales boost, according to new figures.
Despite attracting more than 700 complaints, Sainsbury’s World War One themed video topped the list of most watched ads on YouTube in November, beating John Lewis’s Monty the Penguin into second place despite the social media hype surrounding the latter.
Welcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Pernod Ricard is tapping into its history with Andy Warhol through a digitally focused travel retail campaign in an attempt to drive volume of its special edition bottle.
Public health campaigners have long criticised the time and effort alcohol companies put into responsible drinking campaigns compared to the high amount of energy and spend pushed into product advertising.
Marketing Week and Econsultancy’s first ‘Get with the Programmatic’ brought together brands, agencies and technology companies to discuss trends, share best practice and growth opportunities.
From beacons to smart thermostats, this year saw cross-channel, integrated marketing become more important than ever before. We round-up the key technology in marketing from 2014.
Tesco has had a difficult year with profit warnings, accounting scandals and falling market share. That makes it all the more important for the supermarket to give something back to the communities it serves, said its community director Greg Sage.