Aldi and Virgin Holidays top Marketing Week’s Masters awards shortlist
Marketing Week ReportersThe shortlist for Marketing Week’s Masters awards is revealed, with Bodyform, Vodafone, O2 and Domino’s also racking up multiple nominations.
The shortlist for Marketing Week’s Masters awards is revealed, with Bodyform, Vodafone, O2 and Domino’s also racking up multiple nominations.
The shortlist for Marketing Week’s Masters awards for categories including Brand of the Year, Visionary Marketer of the Year and Brand Purpose is revealed.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
The Italian beer brand discusses why building a brand is like “building a house” and why TV is still crucial to attracting new consumers.
From setting up dedicated graduate schemes to nurture early talent to creating bespoke cross-functional brand academies, companies are waking up to the importance of investing in their employees’ long-term careers.
The financial tech company has launched a new service that aims to offer customers a full view of their financial health as it enters what its marketing boss says is the fourth stage of its brand evolution.
From UK consumers wanting more transparency from retailers about AI, to less than a quarter of companies reporting GDPR compliance post deadline, here are all the stats you need to know this week.
The competition comes after new research reveals Londoners don’t think the women they see in ads are representative of those in the capital.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Coca-Cola has successfully navigated the initial introduction of the sugar tax by focusing on its low sugar variants, but it will need to do more to do turn around a long-term trend of declining sales.
Learn how to leverage the creator economy and utilise user generated content for your online and offline marketing strategies.
From Pepsi’s decision to launch an innovation hub to Facebook’s data fine and brands threatening to pull spend from digital, catch up on all the marketing news this week.
The BBC’s marketing director Charlotte Lock offers an insight into what goes into a World Cup marketing campaign, and what was planned had England made it to the final.
Marketing has to fly the flag for the customer and make itself indispensable to the rest of the business so it is seen as more than just a cost centre, says Raoul Pinnell.