Instagram on why brands shouldn’t see shoppable posts as a threat
Charlotte RogersWith Stories representing a top priority for Instagram, the social media giant is on mission to educate brands about the importance of creating vertical video.
With Stories representing a top priority for Instagram, the social media giant is on mission to educate brands about the importance of creating vertical video.
With London Pride taking place on Saturday, brands are stepping up their celebration of the LGBTQ+ community. But they need to extend what they do beyond this weekend if they truly want to be taken seriously on equality.
Plus California passes privacy law similar to GDPR and Malaysian trade body warns marketers to stop stealing ideas from agencies.
A worrying trend appears to be emerging where B2B marketing influence dwindles as brands grow, resulting in marketers at big companies finding it difficult to get their message across at a senior level.
Branding expert Rita Clifton has seen a significant shift in the sectors that excel during her career, but says having strong brand principles will always be the key to meeting future challenges.
Aviva wants to “permanently change” insurance by using data and technology to address customers’ biggest pain points and using its marketing to move the conversation away from price.
As Lucozade’s in-house agency launches its first major campaign as part of its Love Island tie-up, the drinks company’s head of digital marketing says the focus is now on proving effectiveness.
Rather than worrying AI is going to do marketers out of a job, start imagining the new, more rewarding roles that can be created if robots take away some of our more routine responsibilities.
Online streaming is a growing segment of video viewing, but TV’s average per-minute audience remains dominant for high-profile events like the World Cup, and will continue to be so long into the future.
Mondelez, Chewits and Squashies have had online ads banned in the first rulings since the introduction of rules that restricts the advertising of junk food to under-16s online.
The supermarket’s new campaign aims to highlight how it sources directly from suppliers and uses local British produce to make its own food.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
If this year’s Cannes Lions festival is anything to go by then brand purpose is still high on the agenda. Marketers, however, would be better off focusing on something less utopian – differentiation.
L’Oréal has developed a tool, dubbed cockpit, that measures the ROI and productivity of its media investments in real time so it can see what is working and make decisions based on performance, not internal goals or preconceptions.
Find out how predictive analytics can unlock 60% of marketing automation capability currently sitting dormant and how Footasylum utilised the predictive models to increase prospective conversions by 27.5%.