Asos found out the hard way that resorting to promotions rarely has a happy ending
Sarah VizardAsos issued a surprise profit warning this morning, despite the fact its retail sales grew by 25 per cent.
Asos issued a surprise profit warning this morning, despite the fact its retail sales grew by 25 per cent.
Argos plans to position its new home brand, Heart of House, as an accessible brand at the centre of modern life when it launches with a “significant chunk” of its marketing budget later this year.
Click here to view the full infographic. If ‘brainstorm’ sessions are the limit of your company’s creative culture, it could be missing out on the untapped potential of its workforce.
The world’s biggest brands fear that attempts to improve the effectiveness of their media investments are being hampered by auditors’ loose grip on nascent performance tools such as programmatic buying and ad viewability, according to a survey by the World Federation of Advertisers (WFA).
LinkedIn is launching its “biggest” brand campaign in the UK to date as the professional social network looks to encourage the 15 million users in the region to engage with more of the features of the site.
Apple’s launch of health tracking software HealthKit and a new smart home platform, HomeKit, signal a new “openness” from the company – which has often been accused of operating within a strict “walled garden” – to working with brands, according to industry observers.
Adidas’s World Cup campaign has attracted as much attention for its unusual approach to engendering loyalty among social media followers as it has for its star-studded TV ad featuring Leo Messi, Dani Alves and Luis Suárez and a new track by Kanye West.
Pernod Ricard is letting shoppers personalise bottles of its top whisky brands in a bid to increase sales around gifting occasions such as birthdays and anniversaries.
Nationwide has launched a campaign crediting the role its staff have played in its success as it announces a spike in new current account customers helped double profit in its last financial year.
View the full-size infographic here or scroll through the article. With the World Cup kicking off in less than two weeks, is your brand ready for the world’s biggest sporting event since the 2012 Olympic Games?
Brands are taking full advantage of CRM as a central hub of knowledge, using it to analyse behaviour and get that all important feedback. Nicola Smith reports.
In a career spanning almost 40 years, Maureen McGuire, chief marketing officer at Bloomberg believes there is no road map to becoming a CMO, but instead shows how common sense has helped her to top roles at IBM, Sears and now at the financial information giant.
From stadium-style sportswear shops to user-friendly currency exchanges at Heathrow’s new Terminal 2, service design is redefining the way marketers look at retail.
The Marketing Academy is encouraging applications for its 2014 Marketing Fellowship Programme following a successful first year for the course.
It is a good moment to take the temperature of brand value and what factors underpin successful brands as global economies begin to strengthen and technology continues to drive innovation and customer expectations at an unparalleled rate.