Click here to view the full infographic. People are visiting retailers’ mobile websites more often but are more likely to buy through an app, so brands must ensure both are on a par.
The Mobile Marketing Association (MMA) has redefined its mission statement to evolve away from its technology roots and boost the innovative use of mobile marketing among brands.
Former British Prime Minister Harold Macmillan was once asked what was the hardest thing about running the country. “Events dear boy, events,” was his famous (and perhaps apocryphal) response.
Dating app Tinder said this week that it will explore the use of native advertising but would it be a success given that dating is so personal?
brightcove.createExperiences(); Housetrip is launching its first TV campaign with the strapline ”Do you Housetrip Yet?” on Saturday (3 May). The ad has been created by McGarry Bowen and explains the digital company’s proposition with a series of scenes showing the opportunities for fun and relaxation by renting a house.
The UK’s main political parties have been warned over their marketing tactics for the European and local elections.
M&S is launching a marketing push to promote its new website as it aims to make its online presence its flagship store and convince the 19 million people that buy from its high street shops but not its website to give it a try.
Visionary marketers are challenging, risk-taking, determined and receptive and these are all traits that can be nurtured and developed. Here, learn how members of Marketing Week’s Vision 100 transformed themselves into top-class practitioners essential to their brands’ success.
To tackle the constant criticism that there is no standard metric to measure online display ad impressions, IAB UK and a cross-industry working group launched its viewability guidelines last month.
View the full infographic here. Next year’s EU changes to opt-in requirements for data gathering could hit brands hard, finds exclusive research.
The Marketing Academy, the non-profit mentoring organisation of which Marketing Week is a founding partner, is putting on an event aiming to raise money for its Merlin’s Apprentice Fund.
Positive online reviews can lead to sales but with some brands manipulating comments and undermining consumer trust, it is vital that authentication processes are in place to ensure credibility.
As marketers, we want our communications to be the foundation of a rewarding relationship between consumers and our brands.
Big brands like John Lewis and L’Oreal are promoting a spirit of enterprise both internally and externally to drive innovation and business growth.
View the full infographic here. Sustained exposure to brand messages means people in developed countries are switching off, according to a global study.