The latest initiative under the GREAT campaign to promote trade and tourism for the Great Britain and Northern Ireland will focus on the Clipper Round The World yacht Race.
The race is being used to launch the “Adventure is Great Britain” initiative and has set up by the first solo round the world yachtsman Sir Robin Knox-Johnston.
He is founder and chairman of the organisation behind the Clipper Round the World Yacht Race and it will be used as a global platform to promote British business, international trade and tourism.
Sir Robin and the Clipper Race will feature prominently in distinctive posters and other promotional materials under the “Adventure is Great Britain” banner, which will be promoted at race venues, events, on the web and in social media, including a short video.
A 48-sheet poster campaign featuring Sir Robin and the Clipper race is being run in London to support the launch
John Penrose MP, Minister for Tourism and Heritage, says: “It’s a wonderfully creative way to promote tourism and trade around the world and it attracts thousands of visitors to ports of call around the UK. It’s a powerful addition to our GREAT Britain campaign.”
The GREAT campaign has been developed by DCMS, working with the Foreign and Commonwealth Office, UK Trade & Investment, the Department for Business, Innovation and Skills, VisitBritain, and the British Council.
The Clipper Race fleet of ten matched 68-foot ocean racing yachts is to parade past the Statue of Liberty in New York next week with the lead boats flying distinctive Union Jack GREAT Britain branded spinnaker sails, en route to the heart of New York’s financial district for an intense 5-day promotional campaign.
Pictured are Penrose and Sir Robin