Ritson on why successful marketers make time to listen
Marketing Week ReportersListening is a key attribute of high-performing marketers, alongside empathy, curiosity and an ability to make even the complex look simple, says Mark Ritson.
Festival of Marketing: Fast Forward
Pinterest on the power of responsible innovation
Marketing Week ReportersPinterest collaborated with users to develop its AR make-up product, a sign says marketing boss Louise Richardson of the social media platform understanding the responsibility that comes with innovation and the need to add real customer value.
Nestlé on why global sustainability always needs a local slant
Marketing Week ReportersViewing sustainability as a ‘key component’ of the brand, Nestlé global CMO Aude Gandon believes wider issues like climate change and social justice can be addressed on both a global and local level.
Unilever’s marketing boss on her mission to make the complex simple
Marketing Week ReportersChief digital and marketing officer Conny Braams believes if marketers can’t distil complex information into simple and transparent messages then they’re not doing a good enough job.
Amazon: Customer anecdotes are as important as data
Marketing Week ReportersReading the ‘tea leaves of culture’ and choosing to prioritise empathy are reasons why the global ecommerce giant continues to grow at pace, according to Amazon Studios CMO Ukonwa Ojo.
Just Eat on how it became part of people’s ‘way of being’
Marketing Week ReportersThe online delivery brand’s marketing boss believes that it has now become an essential part of our everyday lives, rather than an occasional treat.
Benefit’s marketing boss on the beauty of ‘super-curious’ teams
Marketing Week ReportersFinding a balance of collaborators, challengers and “super-curious interrogators” is key to any successful team restructure, says Benefit Cosmetics marketing director Lou Bennett.
Rory Sutherland: Short-termism has jeopardised marketing’s resilience
Marketing Week ReportersThe Ogilvy vice-chairman believes marketers’ obsession with engaging in a short-term “cost-cutting game” means lost opportunity and damaged resilience.
Weetabix on why consistency is key to stay one step ahead
Marketing Week ReportersRather than relying on high brand recognition, Weetabix’s head of brand Gareth Turner explains the breakfast business has continued to innovate while keeping consistent with its brand DNA, honed over the past 90 years.
Essity on why successful innovation requires courage
Marketing Week ReportersDescribing Covid as an accelerator for innovation, the global health and hygiene company believes courage is needed to create a culture comfortable with taking educated risks, although there is no one size-fits-all recipe for success.
GSK on why agile marketing has ‘no hard and fast rules’
Marketing Week ReportersSpeaking at the Festival of Marketing, GSK’s Sandra McDill explains why Covid-19 convinced the business that adopting an agile approach was the best way to stay ahead of the game.
Why Boots’ CMO describes the transition to agile working as a ‘statement of intent’
Marketing Week ReportersBrands across the board are adapting the way they operate in order to pounce on opportunities as they arise. Hear how Boots, Lenovo and Habito are future-proofing their marketing teams.
‘Saying you’re customer-centric is not the same as being customer-centric’
Manny PhamSpeaking at the Festival of Marketing, Lego’s marketing director Mark Blackburn said most brands will be able to identify “significant barriers” to true customer centricity.
Waitrose on why Covid has bridged the marketing generation gap
Charlotte RogersThe Covid crisis has flattened corporate hierarchies and bridged the generation gap between marketers with decades’ worth of experience and those just starting out, according to customer director Martin George.
O2’s Nina Bibby: The CTO should be the CMO’s best friend
Charlotte RogersThe evolution of the CMO role means the relationship with the chief technology officer could be just as – if not more – important than the relationship with the sales director, says Bibby.