Having lead the development of some of McDonald’s highest performing campaigns in the UK as marketing director, Alistair Macrow now takes over the reins from Jill McDonald as vice president of McDonald’s UK marketing.
Global information services company Experian has named Mark Zablan as managing director of Experian Marketing Services, UK and Ireland.
L’Oreal has appointed its first chief marketing officer as part of an overhaul of its strategic marketing operations.
Study finds consumers do not restrict conversations about brands to online.
Diageo is doubling digital ad spend for Guinness to boost engagement via social media and mobile and increase bar sales.
Tesco has successfully managed to get an Asda ad banned by the advertising watchdog after objecting that the ad’s claims were ambiguous.
A roundup of retail stories from the newspapers… Tesco, Wal-Mart, New Look, River Island, Dunelm
As Ocado unveils its own brand , Laura Haynes, chairman of Appetite gives the lowdown on whether retailers are maximising the opportunities for own brand products. Is anyone out there concerned that retailer brands may now be so ubiquitous that their initial advantages of offering choice, value and innovation may be lost? Or are they […]
Peter Rowe, managing director of Affilinet UK, discusses the use of online promotions to generate sales and customer leads for a brand. Brands continue to create ever more user-friendly and secure environments to encourage consumers to make purchases online. As a result, consumers have come to expect the highest standards from the digital purchasing process; […]
It’s been a big week for private label with Asda, Sainsbury’s and online grocer Ocado announcing major own label initiatives. Ocado has introduced its first own brand range as part of a drive to widen its appeal and become a more mainstream grocer. Sainsbury’s is to relaunch its top-end Taste The Difference line, with reformulations, […]
IPC Media’s Look magazine is launching its first major retail partnership to coincide with London Fashion Week.
McDonald’s has promoted marketing director Alistair Macrow to take over as its top UK marketer, following the promotion of Jill McDonald to CEO.
Sainsbury’s is relaunching its own-label Taste the Difference range to tap into the growth of premium products.
The Electoral Commission is to launch a multimedia campaign to promote next year’s referendum on the alternative vote system.
Nutricia’s Cow & Gate brand has been slammed by the advertising watchdog for the second time in 14 months for making unsubstantiated claims. The latest ruling follows decisions in July last year by the Advertising Standards Authority (ASA) on campaigns for Nutricia’s Aptamil and Cow & Gate follow-on milk brands. The ASA received three complaints […]