Are you making the most from mobile?
Marketing WeekThe pressure is on for marketers to integratemobile into their online strategies, says Ronan Shields, who looks at how four retailers have brought their brands onto our handsets
Month: November 2010
Getting to grips with advertising networks
Marketing WeekWhen it comes to rolling out your campaign online, should you rely on technology to place your ads or should you apply the human touch? By Sean Hargrave
Increase your visibility for online success
Marketing WeekWith recent innovations transforming the way search engines work, marketers will need to understand the new rules if they want to boost their brands’ search results. By Sean Hargrave
Revealed: the changing face of email
Marketing WeekOur exclusive survey highlights how marketers are adapting their email campaigns to keep pace with changes in the digital space. By Nicola Smith
‘I want to rewire 3m for the future’
Marketing WeekOur new Strategic Play series will take an in-depth look at companies’ digital strategies. To kick off, Maeve Hosea talks to 3M’s e-hub chief James Simpson about how he has transformed the multinational’s approach
Brand-builders look to online space for growth
Marketing WeekThe rise of social media and online video is transforming the way marketers think about online brand building, says Michael Nutley, who finds out how the fledgling channels are being integrated into the marketing mix
Case study InterContinental Hotels Group (IHG)
Marketing Week650,000 rooms in 4,500 hotels in 100 countries; each visitor a unique experience thanks to mobile
Mobile: the fastest techno revolution in history
Marketing WeekIan Carrington Google mobile advertising sales director
Michael nutley social media is changing everything
Marketing WeekIf there’s one thing that emerges from this edition of Marketing Week’s Digital Strategy supplement, it’s the increasing impact of social media on every aspect of digital marketing. Whether it’s NFL UK using fan feedback to shape its broadcast output, multinational 3M working with a car detailing blogger to promote its latest car care range, […]
Path to expansion takes in every corner of world
MaryLou CostaExpedia’s senior marketing director for EMEA reveals how the online travel brand is restructuring its operations to take advantage of the market’s global growth and other future plans.
Dixons upgrades service levels with a little Knowhow
Rosie BakerAs electronics retailers turn their focus away from products to customer service, Dixons unveils the latest stage in its revamp as the specialist with the knowledge. The battle for technology goods sales will be played out in customer service if Dixons Retail and other specialist electricals retailers have their way. The specialists are keen to […]
Place trust in security policy
Marketing WeekThe primary reason for this is that people are comfortable sharing information under the illusion only their peers will benefit. However, when it comes to large institutions, particularly ones that handle more sensitive information, people become far more wary. Of course brands can offer incentives as a means to collect consumer data, but surely the […]
Your web comments
Marketing WeekMark Ritson’s last column took issue with Aston Martin’s strategy in launching the AM Cygnet and praised Ferrari’s approach to brand extensions. The column fired up a vigorous debate. Read the original story at www.mwlinks.co.uk/MarkRitsonCygnet as well as readers’ comments and Mark’s response to those who disagreed with him Aston Martin had to do this […]
Web comment
Marketing WeekJohn Lewis’s festive TV ad has caused heated debate due to it depicting a dog left out in the kennel on a snowy day. The retailer says the ad may run in selected spots until 18 December. See the ad at mwlinks.co.uk/ johnlewisdog and read some of the online comments below. John Lewis in doghouseYou […]
Meeting data expectations has its rewards
Marketing WeekIt was refreshing to see an article that focused on the good that comes of getting data security right, rather than the perils of getting it wrong (MW last week). For too long we’ve been focusing on the risks of being reprimanded by the Information Commissioner’s office for falling foul of data regulations, instead of […]