Mark Ritson has rather missed the point with his article contrasting the Ferrari and Aston Martin brands (MW last week). Ferrari, as he points out, is part of a larger automotive group and is therefore safe producing high emissions as they can be offset against vehicles produced elsewhere by the Fiat group. Aston Martin is […]
News of the World has suffered a 40% drop in visitor numbers since introducing its paywall in October, according to ComScore.
LG Electronics (LG) has signed a deal with model and TV personality Kelly Brook to be the face of the LG Optimus One handset, the company’s new smartphone.
The Government has committed to moving more public services online after a report by Lastminute.com founder Martha Lane Fox found that billions could be saved by increasing the number and quality of services available digitally.
The Church of England has added its voice to bodies protesting against News Corporation’s bid to wholly own BSkyB.
Mitchells & Butlers (M&B), owner of the Toby Carvery and Harvester pub restaurant brands, says that “effective” marketing will help it through the “uncertain” economic environment next year.
Samsung has sold 600,000 of its Android-based Galaxy Tab tablet devices in more than 30 markets since its official launch less than a month ago, according to the company.
So Google has done the right thing and signed a commitment to improve its data handling. From a company that has the informal corporate slogan, “don’t be evil”, this is only to be expected. Sources inside the company report that the board has been mortified by the StreetView data problems and has been telling staff […]
Newly-launched online beauty store, Candy Nails, is using registered visitor data to generate relevant content at each visit.
Rank Interactive is focusing on customer retention using real-time data captured from its online betting brands.
Luggage brand Samsonite is targeting business travellers in a change to its marketing strategy.
Edinburgh is set to be promoted by a single body with the name Marketing Edinburgh in a bid to launch a co-ordinated approach for tourism and investment.
Tourism Queensland (TQ), winner of Marketing Week’s 2010 Engage award for PR for its “Best Job in the World” campaign, is seeking to build on the lessons learned in its upcoming marketing plans.
Watch the McDonald’s Christmas ad campaign here.
Richard Lees, chairman of data and marketing services company dbg, offers advice on how to avoid the Big Brother effect. I sometimes feel sorry for marketers. When it comes to using data they can be stuck between a rock and hard place. On the one hand consumers have expectations in terms of targeting and “knowing […]