Good news – steady yourself – from the Government last week. No, not news of promised funds, and an extra bank holiday, so the country can properly celebrate Kate n Wills’ nuptials next year, but evidence of a willingness to spend on public health campaigns. The cause for tempered celebration? The Department of Health is […]
It is estimated that 5.2 million pieces of direct mail will be sent to the deceased this December, according to suppression service Millennium, causing damage to a brand’s reputation.
New Look has appointed former Selfridges marketer Nick Cross as its first chief marketing officer.
Play.com has predicted its sales will increase 20% year on year over the Christmas shopping period, driven by a rush of purchases ahead of the January VAT increase.
News Corp is set to unveil “The Daily”, a digital newspaper made for tablet device iPad.
Tobacco companies could be forced to sell cigarettes in plain brown packaging under plans being considered by the Government.
John Lewis has cut the scene showing a dog left outside in the snow from its Christmas television advertisement, following complaints that it condoned the mistreatment of animals.
BNP Paribas is launching its first ever global corporate advertising campaign, in a bid to boost its international brand awareness.
The Post Office’s marketing director Gary Hockey-Morley is to leave the organisation after almost five years in the job.
Replacing calorie-counting with a ProPoints allowance is nothing less than a marketing coup – and nothing more either. Some things in life have a monotonous predictability – policemen get younger, hair gets thinner and calories get counted. But this last cliché may be about to change. WeightWatchers, the world’s most famous slimming brand, announced this […]
The Football Association will brand the recently announced semi-professional women’s football league The FA WSL when it launches next April.
Marks & Spencer has claimed that its Plan A eco programme is “good for business” as it reveals that it has achieved 70 of the 180 environmental and ethical commitments set out.
Dixons is overhauling its service business by introducing Knowhow, a new service brand that aims to help customers of its PC World and Currys stores get the best out of their purchases.
Once dominant social media site MySpace has turned to Facebook, the site that usurped it in the popularity stakes, to create entertainment stream “Mashup”.
Unilever has appointed Petra Hangweier to lead marketing for its laundry brands in the UK and Ireland.