Month: November 2010

Aston Martin Cygnet city car

Mark Ritson: Aston Martin’s cygnet will prove an ugly duckling

Mark Ritson

To Regent Street in London, where I spent a fascinating 20 minutes in the Ferrari store on Saturday. It’s one of more than 30 stores and you can buy anything inside as long as it’s red and/ or features a prancing horse plastered across it. You name it, Ferrari has a version of it: mobile phones, moccasins, a laptop, skis, bathrobes, paperweights, bikes, hats, gamepad controllers and golf towels. It has got the lot.

andrew m

Q&A with Andrew Mullins

Marketing Week

Click here for the full interview Click here to read what other marketers have to say to Andrew Mullins Q&A with Andrew Mullins, MD of The Evening Standard, The Independent and i newspapers. Marketing Week (MW): You head up both The Independent and The Evening Standard so how do you manage both businesses? Andrew Mullins […]

/a/d/h/MarkChoueke.jpg

This is the beginning of the end for cash

Mark Choueke

Paying by cheque will officially be dead by 2018. Now credit cards could become defunct too. Nokia has placed contactless payment technology into its C7 handset, released last month. Until now the company hasn’t talked about the RFID chip in the phone. It isn’t mentioned anywhere, not on the packaging and not in the marketing […]

/h/b/k/RosieBaker02_1_.jpg

Forever 21 will be forever successful

Rosie Baker

Much to my own personal excitement, US fashion chain Forever 21 has opened its first stores in the UK. It’s the second major US chain to land on UK shores this year, following electricals chain Best Buy, which opened in the summer. The first Forever 21 store, which opened in Birmingham, on Friday (12 November), […]